Welcome to the GoFuckYourself.com - Adult Webmaster Forum forums.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Post New Thread Reply

Register GFY Rules Calendar
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >
Come here to learn from top industry professionals. SEO, Content Management, Automation, Marketing, and much more!

 
Thread Tools
Old 12-19-2014, 10:43 AM   #1
rjmurdoch
Registered User
 
Industry Role:
Join Date: Dec 2013
Posts: 39
Top 5 Areas of Focus When Setting Up Your Ad Campaigns

Outline Your Campaign

Start by outlining the Campaign details on paper or in Excel. Jot down what you want to achieve and details around who you are marketing to. Summarize the details of what niches and the volume of traffic you will need to buy to achieve your campaign goals.



Select good creative and have several options that are matched to the Campaign requirements and the content and style of the site and matching the niches you plan to buy. We will start the campaign with many creative options and remove the ads that are not performing after we have collected a few days of data.

Creating a Plan

Plan out a few options of how to achieve your goal, plan the cost of each option and which is the best value. When you have an ad buy planned out review each site you plan on buying or if buying a RON campaign take some time to create a blacklist that filters out traffic that won’t be appropriate for your campaign.

Put your overall goals down in Microsoft Excel or some type of spread sheet that works to organize everything. A spreadsheet can help you with calculations and formulas that will help you calculate CPMs, CTRs, CPAs, convert weekly impressions to daily, and find averages. Record details that made you purchase that site or position such as the ranking details from Alexa, Google, the trended daily impressions, unique impressions, and any click data available.



Then focus on your individual campaign goals. It’s good to prioritize these as well, this will help you pick your niche targeting and geo-target. Depending on the level of tracking detail you need or have available to you, you may need to set up multiple campaigns with different niche targeting options, geo targeting options and in some cases delivery options such as the ability to select WiFi or even individual mobile carriers, etc.

You will need to organize campaign data as well as creative data. For smaller campaigns you can add a sheet to an Excel spreadsheet for the campaign details, then add additional sheets for each site you are running on to keep track of creative details such as file names, link codes etc.

Campaign Setup

Setting up a campaign and optimizing it for success can be an easy task or it can be a chore depending on the attention the to detail. The more work done up front to make sure the campaign can be tracked effectively.

Create easy to read tags and urls following a naming convention you can stick with, the easier it is to review and make sense of the data during its execution or afterwards to find out what worked and what didn’t.

Today’s Media Buyers have a lot of tools available to them and it can be overwhelming. The most important tool you have available is the campaign dashboard provided by the Publisher or Ad Network you are buying traffic from. Here you can see how many impressions and clicks your campaign is earning.

You need to be able to match data from the websites or ad network you bought for your campaign with your own web stats or affiliate program dashboard data.

Campaign Execution

Now that everything is all set its time to throw the dice and make some money. Start your campaign and because you have done your homework you have a good idea of how your campaign will perform. There are always unknowns that effect performance. As you master Media Buying the unknowns become less and less just as a skilled athlete can repeat the perfect pass or swing over and over again.

With the campaign running you need to just be patient and wait for some usable data to come in. Its best to wait at least 48 to 72 hours minimum, this gives you plenty of data to review while accounting for the time it takes for all the affiliate data to be processed and available. Now that you can see how well the campaign did, take this time to figure out what worked and what didn’t. Look at the performance of each banner or pop to see which creative performed and what didn’t.



Keep the top performing 20% to 40% of the creative running after this first performance check. Its too early in the campaign to rule low performing banners out completely, we just want to get rid of the ones that are not converting at all.

We also need to see what sites are working and which are not. If you have purchased a spot on a specific website and it is not converting, you need to tweak things a bit to improve conversions. Anything not converting at all after a few days should be set up with another affiliate program. If you bought a Run of Network campaign, you can use the Blacklist to block sites that have not converted for you at all.

We are ready to let it ride again. Give the campaign another 24 to 48 hours and have a look at the details again. Optimize the best you can and then repeat this process until you have maxed out your performance or until the campaign is over.

Post Buy Analysis
This process is sometimes called an Actualized Recap. With the campaign over we need to put the details into our spreadsheet and compare what we expected to achieve from what actually achieved.



Just like during setup, attention to detail with your analysis will help you to prosper in the future, you won’t be repeating mistakes over and over again. Write and save all your findings, apply what you have observed to each future campaign you do. The most important part of this process is to learn and not repeat mistakes.

Thanks for reading and Keep it Juicy!

Rob
Chief Research Officer
JuicyAds.com

2014 & 2011 GFY People's Choice "Best Ad Network"
rjmurdoch is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-30-2014, 05:31 PM   #2
myjah
Back in the harbor
 
Industry Role:
Join Date: Sep 2003
Posts: 11,482
Rob, I want to thank you again for your time and dedication on this article. Thanks for shedding some light on how to get started on ad campaigns.
__________________
VP of Marketing
AVN Media Network
Skype: AVNJill
[email protected]
myjah is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-30-2014, 05:39 PM   #3
FriendsForNow
D2 215lb Final
 
Industry Role:
Join Date: Oct 2014
Posts: 535
Organization is key to everything. Creating many options of your overall goals is vital too.
Excellent learning tutorial, Rob!
FriendsForNow is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-30-2014, 06:25 PM   #4
JIBCONTENT
Confirmed User
 
JIBCONTENT's Avatar
 
Industry Role:
Join Date: Dec 2014
Posts: 331
Good info!
JIBCONTENT is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-30-2014, 06:35 PM   #5
avalanche
Confirmed User
 
avalanche's Avatar
 
Industry Role:
Join Date: Feb 2005
Location: SoCal
Posts: 1,922
Great info! It never hurts to re-evaluate how you're doing things and see what you might be missing!
__________________
Avalanche

CherryPimps - Daily Pornstars, LIVE and more!
avalanche is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-30-2014, 06:56 PM   #6
The Porn Nerd
Living The Dream
 
The Porn Nerd's Avatar
 
Industry Role:
Join Date: Jun 2009
Location: Inside a Monitor
Posts: 19,318
Excellent article thank you!
__________________
My Affiliate Programs:
Porn Nerd Cash | Porn Showcase | Aggressive Gold (Coming Soon)

Over 90 paysites to promote!
Skype: peabodymedia
The Porn Nerd is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-31-2014, 02:33 AM   #7
Markul
Likes Pie
 
Markul's Avatar
 
Industry Role:
Join Date: Dec 2007
Location: The land that liberated porn
Posts: 12,400
Good read. Thanks Rob
__________________
Get 5% for life on Model Earnings and Fan token buys with AdultNode.com - Studio Link - Creators keep 100% of your earnings
Markul is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-01-2015, 12:56 PM   #8
Violetta
Affiliate
 
Violetta's Avatar
 
Join Date: Jul 2004
Posts: 28,735
awesome read, thanks for sharing Rob!
__________________
M&A Queen
Violetta is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-02-2015, 04:21 PM   #9
Bladewire
StraightBro
 
Bladewire's Avatar
 
Industry Role:
Join Date: Aug 2003
Location: Monarch Beach, CA USA
Posts: 56,232
A lot of great information here Rob thanks for taking the time to contribute this tutorial, well done
Bladewire is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-02-2015, 05:02 PM   #10
timmyc38
Confirmed User
 
timmyc38's Avatar
 
Join Date: Apr 2007
Posts: 597
great post - hopefully everyone bookmarked this!
__________________
skype : tim.chirillo
timmyc38 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-03-2015, 10:44 AM   #11
CaptainHowdy
Too lazy to set a custom title
 
CaptainHowdy's Avatar
 
Industry Role:
Join Date: Dec 2004
Location: Happy in the dark.
Posts: 92,168
Bumpin' ...
__________________
Enroll in the SWAG Affiliate Asian Live Cam Program and get 9 free quality link-backs!
Get those links up ASAP! --> TJEEZERS.Cam. Setup in 48 Hours max.
CaptainHowdy is online now   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-09-2015, 01:25 AM   #12
DatingOffers
Biz Dev
 
DatingOffers's Avatar
 
Industry Role:
Join Date: Aug 2013
Location: Global
Posts: 436
Good and useful read man!
__________________
DatingOffers is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-09-2015, 08:06 AM   #13
Lykos
Too lazy to set a custom title
 
Industry Role:
Join Date: Apr 2003
Location: World
Posts: 31,016
Good post !
__________________
Lykos is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-15-2015, 01:21 AM   #14
fappingJack
So Fucking Banned
 
Industry Role:
Join Date: Dec 2014
Location: somewhere down the road
Posts: 2,172
Thanks for sharing
fappingJack is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 02-11-2015, 03:11 AM   #15
REDhorse
So Fucking Banned
 
Industry Role:
Join Date: Feb 2015
Posts: 86
very informative
REDhorse is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 07-30-2015, 12:35 PM   #16
sumeet.kaleido
Confirmed User
 
sumeet.kaleido's Avatar
 
Industry Role:
Join Date: May 2013
Location: New Delhi,India
Posts: 227
Good info, Thank you for sharing
__________________
​​Monetize your Traffic, boost your ROI

Sumeet Lunia
Senior Affiliate Manager
Infinity Marketing Services Pvt Ltd
Mobile : +91-95551-53451
website : www.cpainventory.com
Email : [email protected]
Facebook : https://www.facebook.com/sumeet.lunia1
Linkedin : https://in.linkedin.com/pub/sumeet-lunia
skype : sumeetlunia
ICQ : 651935449
sumeet.kaleido is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-05-2016, 11:58 AM   #17
j3rkules
VIP
 
j3rkules's Avatar
 
Industry Role:
Join Date: Jul 2013
Posts: 22,105
Very nice tutorial. Thanks for sharing.
j3rkules is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-23-2016, 01:31 AM   #18
xxxclusive
Confirmed User
 
Industry Role:
Join Date: Oct 2012
Posts: 548
Thanks for info
xxxclusive is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 02-03-2016, 12:21 PM   #19
Tomxxx
Registered User
 
Tomxxx's Avatar
 
Industry Role:
Join Date: Jan 2015
Location: Zagreb, Croatia
Posts: 88
Focus! I hear you, and i miss it
Tomxxx is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 02-23-2016, 03:01 PM   #20
blogspot
So Fucking Banned
 
Industry Role:
Join Date: Jan 2016
Posts: 292
another great tut
blogspot is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-28-2016, 03:24 PM   #21
tristansx
Registered User
 
Industry Role:
Join Date: Nov 2016
Posts: 27
bumping...
tristansx is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-05-2017, 12:28 PM   #22
SauvageAdultDesign
Registered User
 
SauvageAdultDesign's Avatar
 
Industry Role:
Join Date: Jan 2017
Location: Berlin, Germany
Posts: 65
A great tutorial
SauvageAdultDesign is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-05-2017, 01:13 PM   #23
bns666
Confirmed Fetishist
 
bns666's Avatar
 
Industry Role:
Join Date: Mar 2005
Location: Fetishland
Posts: 11,492
old but useful
__________________
CAM SODASTRIPCHAT
CHATURBATESKYPE SEX CAMS
bns666 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-27-2017, 09:00 AM   #24
Daniel BongaCash
Confirmed User
 
Industry Role:
Join Date: Aug 2016
Posts: 353
Thanks for sharing
__________________
Skype: daniel.bongacash | E-Mail: [email protected] | ICQ: 706111038



Kind Regards,
Daniel
Affiliate Manager
Daniel BongaCash is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 03-17-2017, 06:45 AM   #25
Nicolas-Pornsensuality
Confirmed User
 
Nicolas-Pornsensuality's Avatar
 
Industry Role:
Join Date: Dec 2016
Location: Montreal
Posts: 119
Thank you
Nicolas-Pornsensuality is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 03-27-2017, 02:01 AM   #26
luhasr
Confirmed User
 
Industry Role:
Join Date: Jul 2013
Posts: 294
I spend time to read, really awesome information.Thanks @rjmurdoch
luhasr is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 03-31-2017, 07:40 AM   #27
Olga BongaCash
Confirmed User
 
Olga BongaCash's Avatar
 
Industry Role:
Join Date: Dec 2015
Posts: 345
really good stuff!
__________________


Skype: olga.bongacash ICQ: 680413573 E-mail: [email protected]
Olga BongaCash is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 03-31-2017, 10:17 AM   #28
Sasha BongaCash
Confirmed User
 
Sasha BongaCash's Avatar
 
Industry Role:
Join Date: Aug 2016
Posts: 242
Useful!
__________________


Skype: sasha.bongacash
ICQ: 673088361
E-mail: [email protected]
Sasha BongaCash is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 06-19-2017, 04:29 AM   #29
Adulttranslations
Registered User
 
Industry Role:
Join Date: Mar 2015
Location: Bratislava, Slovakia
Posts: 18
Translation

Hi,

what a great article! It's awesome that somebody takes the time to write this.

I also saw somehere that you mentioned quality translations to get more engagement and conversions. We have pletny of customers using us to translate marketing campaigns / ads / banners. We do this for Pornhub, Intermaxgroup, FirstMobileAffiliate and other market leaders.

Feel free to reach to us if you wanna talk: [email protected]
Web: adult (dash) translations.com

Cheers,
__________________
--
Web: http://adult-translations(-dot-)com
Mail: info(@)adult-translations.com
Adulttranslations is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 06-19-2017, 06:17 AM   #30
Feema
Registered User
 
Industry Role:
Join Date: Feb 2017
Location: UK Wide
Posts: 12
Adult vs mainstream

Thanks for this series. I'm going to go through it bit by bit. I'm taking my first foray into the adult business world having run a couple of mainstream businesses and the difference in approach, method and often even aim, is really interesting.
__________________
Find Your Fun - Escorts and Erotic Massage Near You - Feema.net
Feema is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 06-19-2017, 08:34 AM   #31
j3rkules
VIP
 
j3rkules's Avatar
 
Industry Role:
Join Date: Jul 2013
Posts: 22,105
Quote:
Originally Posted by Feema View Post
Thanks for this series. I'm going to go through it bit by bit. I'm taking my first foray into the adult business world having run a couple of mainstream businesses and the difference in approach, method and often even aim, is really interesting.
Nice to meet you on the forum Feema. Make sure you check out my site mradultaffiliate.com for some more tips as well. Have a nice day.
j3rkules is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 09-06-2017, 07:06 PM   #32
rayadp05
TRUEAMATEURMODELS.COM
 
rayadp05's Avatar
 
Industry Role:
Join Date: Nov 2005
Location: TrueAmateurModels.com
Posts: 4,187
Great information!
rayadp05 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Post New Thread Reply
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >

Bookmarks

Tags
campaign, creative, data, details, options



Advertising inquiries - marketing at gfy dot com

Contact Admin - Advertise - GFY Rules - Top

©2000-, AI Media Network Inc



Powered by vBulletin
Copyright © 2000- Jelsoft Enterprises Limited.