Affiliates: Weekly Emails From Programs Good Or Bad?
 

Basically, are you more likely to promote a Program if they send you weekly emails with the latest Updates (FHGs, videos, etc) or less likely? In other words, if a Program sends you weekly emails announcing their latest stuff does this annoy your or help you?

Considering doing this starting in March. :)

(And if any Program Owners want to chime in with their experiences, great!)

Thanks everyone! :thumbsup

when i promoted paysites and needed fresh content back in the day i liked it. now just marked as spam.

ditto....

I prefer programs that use them, especially announcements concerning changes to a program including new or closing sites so I can update my site accordingly. It also gives a clear indication that the program is still active.

I prefer 2-4 announcements per month. No more than that though.

This :thumbsup

If they are sending me fresh new galleries, I do not mind it. That makes my life easier to cut and paste, and then throw into my galleries. If anything beyond that, it's spam and I mark it as such.

:2 cents:

Pretty much ditto except I don't mark it as spam unless I never signed up for it. I really should try unsubscribing but it's many different programs and usually people don't really unsubscribe you anyway. It honestly is a little annoying but I understand it's my fault for not at least trying to unsubscribe,

It might be a good idea to weed out everyone who hasn't been sent a check once a year or so and stop sending them promo emails. I'm not sure how easy that is over ccbill but it would probably prevent some of your emails from being marked as spam.

programs that still convert. Good

I have found that programs that still convert do not spam affiliates.

Affiliate programs need to reach out to their affiliates on a regular basis. In my case I run a blog network and I am in CONSTANT need to get content - I just can't get enough. I read every email that is sent out with new galleries and what not. Also, in some cases, a nice little reminder that the affiliate program exists is a huge help.

I run YNOT Mail and I am disappointed more companies do not use it. A great example of this is Teen Harbor - I recently discovered they have a chick named Busty Buffy. I have a never of "big breast" blogs and wish I knew about this site. Too bad they don't send out emails on a regular basis (and if they do, they must be going to spam).

Spam is another problem. A lot of programs just send out via NATS or MPA3, and frankly you are just blindly sending out bulk email which goes to spam.

ALL of you are sitting on a gold mine of data and none of you are using it. If you have a membership based site you have a long list of both members and affiliates. You should be reminding your affiliates about your program every week to encourage them to push your sites, and you should be mailing your past members to get them to come back or to send them to other similar sites.

I will be online and working this weekend if anyone is interested.

I like emails from programs it signifies that they are active.

Weekly is way too often unless there is also new promo content weekly. If there is no new promo, once a month is plenty and even then after about three or four months without anything of substance the email addy is going to get added to the spam list.

Well the whole idea would be to send out NEW promos (recently added videos and FHGs), as many Programs now do. :) And yes, my shit converts otherwise I would still not be here and growing. :) Ahoy Captain!!


Perhaps we should chat about this issue more. As you know, I have used YNOT mail for a long time (until recently) and found it a great service. However, the expense was not something I felt comfortable with, especially if I want to send out over 100k emails monthly (past Members mostly, not to affiliates).

Anyway, YNOT is a great service. :)

We send an email to all affiliates that have opted-in to receive it. We send out no more than 3 times per month, and usually include info about program changes, additions and payout notices, and other items we think may be useful to them. No more than 5 items per mailing.

And, we see about a 35% open rate. Frankly, I was really hoping for a better percentage than that...

I think I would appreciate the emails. I would also enjoy some competition as well and being able to bonus.

Ravo - is the open rate for affiliates better than for customers? Mine has never been 35%!!!!!

It's usually more like 12%.

I wouldn't know, as I have nothing to compare to. Like I said, these are affiliates of our program, who have specifically OPTED-IN, so they are motivated to read our emails.

Agreed! :thumbsup

Now expect to get spammed by the guy who pops up every time ynot is mentioned.

As an affiliate, I don't like it because it increases the likelihood that the new content will become quickly saturated. As a program owner, on the other hand, it's probably a good thing to send out frequent updates because you want to saturate the market.

+1 :thumbsup

Would say send it and include and unsubscribe link so the ones that wanna do their own thing don't get annoyed.

When i update my sites,first where I am looking for content are those emails. Fuck sponsors that are not sending news .I forget that they even exist

I second that. If they keep sending new material, even better, especially for my kind of website. I sometimes wished some companies would provide more background information (models, director etc) though, because endless link lists are so yesteryear.

Apart from that, almost every e-mail client has filter functions: move every incoming e-mail into its appropriate folder and read it whenever you want.

It's funny you should mention saturation. I think that's less and less of an issue these days as Programs (and affiliates) are sadly disappearing every day.

For those that control the traffic I think THEIR stuff is oversaturated simply because they put their stuff all over their own stuff. LOL There's no way (today) your average everyday affiliate, even those that regularly submit to tubes, could get that kind of real estate/exposure.

But also, as I always say, a surfer may see our videos or pictures on another website but if they see it on YOURS, and you do a better job of marketing it than the last time they saw it, you may get the sale. In fact, seeing it on other sites could act as a kind of "pre-sell" for you. :)

So as an affiliate I would worry less about the competition, which may actually be helping you, and more about marketing the material as effectively as possible on your own sites.

What about affiliates sending weekly emails to sponsors giving them an update about what they are up to, how their pets are, the weather, the googles etc

As long as there is good content in the email weekly is fine IMO.

Only if they came in the form of downloadable links where I could grab content for my cat Blog or east coast weather Blog. :) Otherwise I would just forward them all to you. :D

marking as spam, so that info goes back to whichever provider, and possibly giving black marks to a program you voluntarily signed up to in a biz sense, knowing you'd get biz emails from them? Damn, that's fucking cold. What an indictment on today's society that that's the preferred course of action, rather than moving the mouse a fraction, and taking the 0.4 seconds to hit 'delete'.

I delete tons of sponsor emails, but I'll always want to receive them, for that coincidence where a sponsor has some abc content for an xyz site I was just about to work on. Each to their own, but marking it as spam because you changed your mind, or are too lazy, wtf lol.

GGGGReat!

You know, as stupid as it sounds, I'd love to get emails from my affiliates telling me what's good, and what's bad about their experiences with our program. But, I'd just delete the pet and weather updates... ;)

As a program owner we send them out...if the affiliate doesn't want them they can either ignore them or unsubscribe to them. We'd rather give them the option to receive them then not though. I agree and think it helps affiliates know we're active.

Hey Guys

If you sign up for the emails never mark them as spam ( you ask for the information )

I started a new mail list service for adult and you are doing is harming your sponsors, please unsubscribe from the mail list or just delete them.

I REALLY LIKE IT!

Please SPAM with programs that PUMP me fresh content every day/week....

Perhaps.

But I crave new / more content as often as I can get it. I'm signed up to hundreds of programs and I just can never get enough new content. At the same time, it kills me when I learn a program opened up a new site that is exactly what I need and I never heard of it because they either don't email or their email goes to spam.

I don't mean to be a dick but what does the affiliate really get from you being able to successfully send out mailers to your customers? In fact it's common these days to use the mailers to cut out and screw the affiliate who first referred the potential customer to you in the first place. In the last decade the pre-join form popularly grabs the email of the potential referred customer first. Then in the next click it asks for credit card info. If the customer does not submit cc info at this point the affiliate typically gets nothing yet the sponsor can still send out a mailer a week later usually without paying the affiliate for the referred traffic. This is now standard in the industry.

So again I ask why should an affiliate care whether your customer mailings get through? It's not really a partner type relationship anymore with how the standard adult affiliate program is operating.

The only reason I don't click "Spam" is because I'm not a dick but really I probably should more often. After all you get what you give. If you treat others like crap and take advantage of them, don't expect them to treat you like a king. Cold hard truth here.

its a must why wait till march get on it tomorrow all programs should do it, its how i for one update my sites in bulk
i let emails build up for a time then i post all from that sender sometimes it can take more than a day but it beats posting old stuff from the program website

op add some new vids to your xml feeds

Well, SPAM is one thing, weekly announcements of newly-added promo tools which can help affiliates (and yes, Program Owners too) make more $$$ should be another thing.

But I hear what you are saying in regards to collecting emails. Right now, my Programs are CCBill-based so there is no pre-join email capture, at least not on my sites. :) I am also not a huge fan of email marketing, tho I know it works for some. Having said all that, today's affiliate is in a weakened position, no doubt, but I am the kind of Progam Owner that if an affiliate was really trying, really promoting my stuff, and finding it difficult to compete, I would help that affiliate any way I could, including offering a better percentage and custom promo tools.

Being done, yes. :)

offer $50 pps when you get nats set up.

I would ideally filter out affiliates who are not sending any traffic at all and send it to those who are doing good.

I would especially e-mail these people and incentivize them to start sending traffic (again).

This is going to change.

wtf are you talking about :1orglaugh #1 what does this have to do with a program sending affiliates newsletters about content/new sites/etc, and #2 if a program can somehow monetize some non-buying traffic, why in fuck shouldn't they?