65% of Internet Users Paid for Digital Content [STUDY]
 

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65% of Internet Users Paid for Digital Content [STUDY]

Approximately two-thirds of Internet users ? 65% ?
have paid to access or download digital content,
according to a recent survey conducted by the
Pew Internet and American Life Project.

The results indicate that music, software and apps were the most popular purchases among a group of 755 Internet users surveyed between October 28 and November 1.

Digital music and software were tied at 33%, while 21% of survey respondents said they bought apps for their cellphones or tablet computers.

Meanwhile, 18% said they have paid for digital newspaper, magazine or journal articles.
This is a number somewhat higher than the amount of users who paid for TV shows and movies, digital photos and e-books.

Only 7% paid for podcasts, while 5% paid for access to services like online dating sites.
The survey addressed 15 different kinds of online content; 6% of those responding said they paid for other types of material not mentioned on the list.

The survey also yielded some other notable findings:
23% of Internet users pay for subscription services, versus the 16% who pay for downloading a file or the 8% who pay to access streamed content.

In addition, most Internet users (66%) tend to use only one method of access and payment.

Here?s a proper breakdown of the survey results.

33% of Internet users have paid for digital music online.
33% have paid for software.
21% have paid for apps for their cellphones or tablet computers
19% have paid for digital games.
18% have paid for digital newspaper, magazine, or journal articles or reports.
16% have paid for videos, movies, or TV shows.
15% have paid for ringtones.
12% have paid for digital photos.
11% have paid for members-only premium content from a website with other free material.
10% have paid for e-books.
7% have paid for podcasts.
5% have paid for tools or materials to use in video or computer games.
5% have paid for ?cheats or codes? to help them in video games.
5% have paid to access particular websites such as online dating sites or services.
2% have paid for adult content.


http://mashable.com/2010/12/30/pew-s...gital-content/