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Social Media buzz and your Search Engine rankings

In a short interview, Google and Bing admit to using social buzz (and no follow links in Twitter or walled off links in FB) in determining SERPS. Read the full interview, very interesting details regarding who gets followed, how, and how much weight is given, etc.

Source: http://searchengineland.com/what-soc...ly-count-55389

Quote:

1) If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Bing:

We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.

Google:

Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article [NOTE: see the end of this article for more about that].

I'm not surprised really...

The weight they give it blows ass then! Maybe they give more to FB, that I'm not sure of.

I see the benefit in backlinks, for sure if something is hot and gets shared across social networks, forums, blogs, trackbacks come in or if anyone with authority links it - that's all a huge duh. Outside of that, it has to get off the social web to be worth anything more than another half ass backlink.

:2 cents:

Quote:

Originally Posted by TheDoc (Post 17820175)

The weight they give it blows ass then! Maybe they give more to FB, that I'm not sure of.

I share your suspicion that they give more waight to FB since Twitter is spammed hard. I ran a SHARE campaign on FB and the blogs that were targeted by the campaign had a huge bump up after 3 weeks to 6 weeks after the campaign ended. Quite unexpected since the campaign involved Philippines-based FB users while the blogs mostly targeted the US.

It's not a uniform result though.

I dont trust a DAMN thing they tell people.