if you owned playboy, what would you do with it?
 

Is the 'brand' worth more than the product these days?

These days is the mag now dead?

Do the playboy sites convert as well as other sites?

I suspect the brand/logo is worth more than the porn side these days.

I suspect you would make far more by simply leasing the brand out to firms, such as those who make clothes, or even just do your own playboy range of goods.

I wonder if the 'porn' side of playboy is now its negative side.

I see (in the UK) women and girls young as 5 wearing items of clothing with the playboy logo on them. Its not seen as porn these days but one of those 'pink' girly things. A bit like sindy is.

I do wonder if playboy now shouyld just supply girls with a range of products. And hire such as paris hilton to front/promote it all.

in the hands of a great marketeer, the playboy emporium could be re-glamorised. Problem is, not so many great marketeers around

that's pretty much what they're doing, mostly, no?

They say playboy is worth $200 million (link) which does not seem a lot for a company that is well known in many countries.

Personaly that silly old fart Hefner should now have nothing to do with playboy. He is a bit like Paul M. He lives in the past and thinks he knows best.

Its about time somone would have the guts to say, sod off you daft old coffin dodger, no one could care less what silly moo your pretending to have sex with.

You dribbling fucking retard, please, please just go back to B&B?

Your brilliant idea for PB is what they have been doing for the last 7 or 8 years.

You make ArseWithClass look clever, you spastic.

I do not think it even takes a great one.

All you need is a few playboy apps, and lease the logo to be put onto a rage of iphones, flog a bit of playboy perfume, and get a car firm to do a range of cars named playboy (probably a french or italian car firm). You would make over 300 million proffit in a year.

well my gay friend, i never said they were not did i?

i would lease playboy name for some millions for new products

One problem is that the Playboy brand is perceived differently in different countries/cultures.

In the U.S. it's still a no-no for many mainstream brands, while in other countries (namely eastern/central Europe) you have the likes of P&G sponsoring Playboy events. And I saw, in Poland, middle aged housewives buying PB for tips on how to get dressed etc, and sharing them with their daughters. It's positioned/perceived not far from Cosmopolitan there, or maybe Vogue.

When you run a global brand, this inconsistency is an issue.

so you solution is to basically do what has failed t get them out of the whole in the past and hope that it would succeed this time.

The brand is clearly worth more than the products they sell right now. Walk down a street and ask people if they know what Playboy is and most people will say yes. Then ask them if they buy the magazine or subscribe to the sites and most will say no.

I had read that they plan to start opening up a chain of clubs and using the brand in other ways. That could be something that is very profitable for them if done correctly. I know Playboy clubs were once popular places, they could be again.

i could see clubs damaging the brand.

playboy clubs are out of touch.

there are lots of table dancing clubs. in the uk these are now almost all nude. so unless playboy go full nude, i think they would not do well. and if they do go full nude then would people (women) want to buy playboy products?

you need to give the logo 'class'.

thats the hard thing they have to do is make the logo about quality.

in the uk i have seen the logo on some right old rubbish.

PB could turn itself around in less than 24 hours simply buy cutting the crazy ass stupid expenses it has.

It makes money... it just happens to spend a stupid amount of it at the same time.

They lease the name out... the club is owned/operated by someone else.

And are you suggesting all the things above are sprouted from your genius brain?

think again, been there done that bought the app

ass I said before ... it needs a great marketeer to re-glamorise it

What about Manwin. Giving the product away is the new marketing. :1orglaugh

Very true. My 8 year old wanted a T Shirt with the Playboy Bunny on. Shocked that they even had those for 8 year olds.

Better to have been a Has Been, than a Never Been and Never Will Be. :thumbsup

As long as there's a bunny logo on it, this does not solve the brand issue that GP was mentioning.

They just launched one in Cancun

http://www.prnewswire.com/news-relea...111204469.html

I'd periodically marry a 20 year old playboy model every 10 years I age

Just release a friggin energy drink already.

That's step one. Then step two is to take three hot women and build a pop & r&b band. Music.

Now, I don't know. Maybe they have done all these shit already. If not, get started.


Yes, the brand is stronger than the porn. No doubt about that. Start new magazines aimed for women instead. Like Tips n tricks from the playboy bunny. Just release a damn cookbook already. haha

He makes Joey Deacon look clever!

They already did the energy drink, it doesn't actually taste bad either

http://blogphotos.cybertranslator.id...ergy-drink.jpg
(hotlink! :winkwink::warning)

http://www.playboyenergy.com/

i think playboy is a healthy and very viable business. i would invest in it. but not under the old/current management when it was public.

Brilliant parents

I don't know...

Full penetration.

id sell it and be hanging out on a beach somewhere getting fit and exposing my son to as much of the world as i could
fuck working..lol

I would just play with the monkeys all day and jizz in the jaccuzzi before the parties.

the brand is well known but needs rehabilitation. when you think of the bunny it feels old. reminds me of the 50s and archaic attitudes to sex, sexuality, men and women and lifestyles.

I would have the model show way more PUSSY

Less cookie cuttered blonde hairspray bitches that all look the same.

I'd sell it and ran away with cash :)

seriously IMO Playboy is more than just porn magazine - it's LIFESTYLE. Probably I'd hire some top notch marketing guru to move brand towards the direction.

What if they went away from nudity all together and made them more like a Hooters instead of a regular club? You go in, get some decent food at a decent price, watch a game and hang out and be surrounded by hot girls dressed in the bunny outfits.

That sounds pretty sweet.

I know! I have to head up to Cancun to check it out and have some fun :pimp

They would make more money opening the PlayBoy Mortuary in Mexico... This isn't 20 years ago when that was a smart idea to do this. Today Mexico is having a War, basically a Civil War and PB opens a club - truly not the sharpest knife in the drawer.

At least first i would have banged each and every model real hard every night one by one

i wonder if people would go.

it seems so 70's.

i have seen uk playboy bunny clubs and they look naff.

they only realy work if you have wealthy going. that was the idea of the uk clubs.

thing is, many i would say see the playboy bunny as non porn.

its the sort of thing you see in the back window of a hairdressers car.

in the uk if a girl is into pink stuff, chances are she will have somthing with the playboy bunny on it. its not got a porn conection.

in the uk playboy did have an upmarket image. but that was the 70's.

Shut it all down (minus the licensing)

Thats the only part of the company worth anything moving forward.

It is hard to say. If they made them like Hooters I think some people would go, but like the one mentioned above they made it an all encompassing casino/resort/club type of place. If they built those in vacation hot spots they could attract a lot of attention to them I think.

The one major problem with a Hooters type place would be the stigma of the name. A lot of people would think it was a strip club or they would associate it with naked women and might steer clear of it.

Playboy has an Iconic History. Hef was the original gansta, strutting around like James Bond. He had the cars, women, and freedom. The Ultimate Bachelor. If they just updated their own brand, cause to me it has taken on an out dated feel. They should come out with a Reality show where Hef passes the touch to a Apprentice, cause no one really buys that Hef is banging them broads.

http://i191.photobucket.com/albums/z...ont-read-1.jpg

I'd do what Hef does.

Two or three playmates at the same time.

FTV GIRLS is the new Playboy....Im just saying

FTV Girls is nice, but it doesnt come close to Playboy.

Girls are nice. Agree?

i think you have a point.

sites such as that, metart and so on seem to do what playboy did, but to be honest far better.

playboy is like the uk woolworths. they did everything ok, but not great, and other shops simply did things better, while woolworths lived in the past.

in the uk, nuts, hfm, zoo and many more mags set up. they had topless and nude pics likeplayboy (soft porn), but did it much better, and have become big sellers. playboy never changed or brought out other mags. it lives in the past.

playboy should have become the no 1 site on the net. but the sites just do not grab me.