u-Bob |
02-22-2011 02:41 PM |
1. multiple tours (aimed at different target groups, not just using different color schemes). Also, if you add a new tour to a site, make sure your affiliate still have an option to link to the old tour if they want (in case it works better with their traffic).
2. No Twitter or other social media links on your tour pages (or at least not on the tour pages your affiliates send traffic to). 'Follow us on twitter' on tour pages is nothing but a traffic leak and an attempt to screw affiliates.
3. Convert! Plain and simple... sites that convert get more traffic.
4. If you have FHG's, hire someone to write decent descriptions. Descriptions that match the content in the FHG. I list less than 4% of the FHG's in my db simply because most of them have no decent description.
5. Pay and Pay on time. If by the end of the year an affiliate has not reached your minimum payout limit, pay him.
6. Banners. Offer banners in different sizes. Offer banners that you would click. A lot of programs have banners that look like they were made back in 1997. Oh and, make it easy for affiliates to grab your banners... like list them all on 1 page or let them download them all in one huge zip. There's nothing more annoying than having to select a site, then select a banner size, click to confirm, grab 2 banners and then have to repeat the whole process for every other banner size and site in the program.
7. Respond to emails. Even if you can't help, take the time to reply and tell that to the affiliate.
8. Show your affiliates you respect them. Console free links are console free links so don't put any "are you sure you want to leave" javascript on them. If an affiliate contacts you about it, don't come up with some "oh, yeah we just moved to nats 4 six months ago and were still working out the kinks"...
9. No shady stuff, no traffic leaks. If surfers can order your product by phone, make sure affiliates IDs still get passed. SellHealth (used to be LeadingEdge) is one of the few companies that does this right. They show the affiliate ID as a kind of promo code on the site so surfers can mention it when they order by phone.
10. Understand your niche... seriously!
11. Cookies are so 2001. Programs that only track by cookie, don't credit all sales to the affiliate. Result: lower ratios for the affiliate. Result: less traffic for the program.
12. NO audio or autoplaying videos with sound on tours.
And if you still want to offer bonuses, offer higher revshare or pps for affiliates with proven track records, don't waste your time on meaningless promo's.
and one more thing: If you send checks or anything else by mail... don't put anything adult related on the envelope!
|