Ad survey finds: Ads based on 'distraction' don't work
 

Many sites still use a disruption model for their ads. Oftentimes it is executed to function as a DISTRACTION model. End result--really bad ad click %

Survey results and RECOMMENDATIONS at boosting ad clicks are located here: http://www.mediapost.com/publication...art_aid=148887

Be interesting to know what proportion of first internet purchases at a site are from an advert v. from someone hunting for something on google etc.

Bump For stats junkies

I blame tubes.

not a surprise, I've been discussing this issue with my clients FOR YEARS. In the end, I'll do whatever the client wants, but I always tell them about this so they can make an informed decision.

Contextual text ads, related content and curation >>>>>>>>>>>>>>>>>>> disrupting ads, pop-ups, scrolling ads and timed pop-ups. About these last ones, I doubt anyone ever clicked on those, they're extremely annoying, absolutely disrupting and a bad experience as a whole. But well, CPA companies charge on impressions so they couldn't care less about results for advertisers.

Oh, I close any ad that gets in my way of reading the page.
I hate it so much that I will never even consider the product.

Survey boxes that pop up never get an answer from me.
I would probably fill out a lot of surveys if it was simply integrated
as part of the web page.

People answer polls on this site all the time, but they are never popping up in our
faces.

That totals up to 313%.

But still, it doesn't sound good.

It sucks that this ad is not effective.

They were allowed to give more than one response.


Example: 100 people were asked to list 3 foods that they like.

100% said ice cream
100% said pizza
100% said candy

* 100% of those surveyed were 5 years old.

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