Marketing 101.
 

Had a lot of abuse that I know nothing about marketing online of offline. Well here's what I do know.

1. Porn buyers are a small % of people, mostly males. They repeat buy which is why porn producers have always produced new editions. Video, magazines or online content to keep the buyer buying.

2. Selling a repeat buy product to a repeat buy customer is very different from selling a 1 off product. For instance, selling biscuits need different marketing to selling a washing machine. One is a product that is bought week after week, the other once every 5-10 years.

3. Loyalty to the product, brand or method of delivery to a product or supplier is paramount. If we try a packet of biscuits and don't like them, we don't buy them again. If we buy them from a supplier and find out they're always bad we change suppliers.

4. Conning, misleading or disappointing a repeat buy customer leads to him being more and more wary. Trust is not given, it's earned. It's easily lost. Sometimes on the product, brand or supplier.

5. Porn consumption is, by it's nature, for a short time. It takes a man 10-20 minutes to jerk off. If you get him horny, he will jerk off and leave the product. If you don't you've failed. Few porn consumers sit and watch an entire porn movie. They return to where they left off.

6. Reducing the need to buy, is going to lead to less sales. Few will buy a crate of biscuits if the store is giving away packets for free.

7. Buying a product takes more effort, thought and cost than getting it for free.

8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough.

9. Throwing more and more customers at a poor product, won't hide the fact eventually that the product isn't worth buying to many consumers. If the method of throwing customers at the product is to give it away. Then it starts to defeat the whole object of marketing.

Now I know over the years many of you have made a nice living. But these days are coming to an end. You've learn the difference between a good converting sponsor and a bad one. The difference between a good niche and a bad one and many other things. So has the consumer. Credit him with the same amount of sense as you have.

Remember this. Once conned, shame on you. Twice conned, shame on me. :thumbsup

What I have realized in 10 years of watching...

1) A sucker is born every minute. Surfers could get it for free long before tubes ever existed. They are really stupid. So they bought because the FBI might show up if they use a cracked password. They buy because people got sued by MIAA, RIAA and Steve Lightspeed.

These gays.. days.; tubes made it super duper easy... and yet... a large portion still BUY! Even tube users buy tube memberships for downloads and HD quality... Crazy fucking peeps!

2) Surfers aren't smart.. and new stupid surfers come online at an alarming rate...

3) Beat them... or let them beat themselves... rape them.. or let them rape themselves... and make them write back checks... Or write them for them.....

On that last one
https://gfy.com/showthread.php?t=1023044

Here's another one.

10. Delivering a product that's no different from what 100 or 1,000 others deliver is self defeating. Even in the case of biscuits, companies spend millions to come up with new flavors on a staple product. Delivering the same product in the same package works for biscuits. In porn it gets boring to watch the same scene over and over again. Even if the sofa and girl changes, the scene can be the same.

Well if that were true the industry wouldn't be declining.

Reality shows you to be wrong.

a large portion still BUY! 1 in 1-1,000 isn't even a small portion. It's a minute portion.

If you're reduced to relying on suckers to earn a living, you're not very good at anything other than being a con man. Do you hold this to be true when you recommend affiliates to follow the links in your signature?

my god you write a lot of text every day.

why do you write so much about the downfall of online porn?

It gets tiresome especially since my sales & income have been solid.

If you work smart you will make great money in online porn because sex sells. period.

You remind me of the dude that said the rapture was coming on May 21, 2011. :helpme

http://pornhero.com/harold-camping-rapture-0520.jpg

You need to learn Supply & Demand 101 Paul, as well as Free Market Economics 101.

I'll make it easy for you: if you don't do it, somebody else will. So you can bitch all you want or you can do something profitable. Your choice.

Yeah but Camping is fucking loaded off of it.

Most people repeat buy things they like.... movies, games, music, magazines, porn, and the list goes on and on.

Or we could say the difference is one rebills and one collects the money up front.

So business?

Oh, okay.... business then.

Do they like write it down and keep track of all the various porn they watch so they know to come back after the part that got hem off? hehehe...

Or we could say, free creates more attraction, thus more people overall, thus more people to sell overall, thus more sales overall.

Brilliant.

Surfers do not agree with you.

That's called freemium marketing and it makes billions and billions and billions in net profit yearly.

What I've learned from porn (online in general) is rather simple..... build/improve/add more and never stop. Makes no diff how those parts are twisted together, build new sites, improve content, adding aff's, whatever it is go at it hardcore and never stop. The top players today didn't reach that with one thing or doing things one way... they did it with many things, many ways, and continue to do that today.

This is true. So the defense is.

He did it, so I had to copy him.

There's no defense, just simple fact of free competition. If someone does something you don't agree with, but makes lots of money, then you can either point them out as bad guys and eat the crumbs, or do the same thing and make money. If you, on the other hand, come up with a better mousetrap and one-up them, then more power to you. Either way, trying to argue that backwards evolution is the only way to go is a lost cause. Shit only comes out of the horse, never goes back in.

I know, just having fun serving up a big dish of;

http://i.zdnet.com/blogs/toldyouso.jpg

Someone could of made a difference 10-12 years ago. In fact a few did and made real money. Today you're right, it's too late for pre-recorded porn.

Unless it's in such a micro niche that it will get very little traffic, the surfers has too many free options.

I'm just having fun, looking at all the people working from home trying to keep it going. While the ship is sinking. Slowly, but that doesn't mean it's not sinking.

Eventually even the biggest will go down, free porn will kill them off.

that's not marketing 101 at all.

that's marketing mumbo jumbo.

The other side of the coin
 

i remember pre-internet having to wait a month for the next issue of hustler/penthouse/whatever. when it came out, i paid what, $8, took it home and enjoy the 3 pictorials comprised of ~10-12 photos. when porn hit the internet, tons galleries were created that had 9-15 photos. and there were lots of these. overnight, there was more free porn available than i was paying for previously.

Agreed.

For example, I just just saw a "Marketing 101" thread started by "Paul Markham". I hoped it would contain something of interest, but it turned out to be a dirty rotten biscuit.

Something about this post is making me hungry for some biscuits.

He doesn't understand what entails running an online site especially a paysite.

Yes, agreed. The free porn online devastated magazines.

Yes people had to wait for the next issue of their favorite magazine, they often had a few. But still they had to wait and pay for it.

Online porn changed all that. Everyday loads of sites had loads of updated new free porn. Not only did people not have to wait, get a small selection, they didn't have to buy either.

And as the online porn industry grew, we gave away even more free porn.

And the only answer online porn had. Was throw out more free porn to get more traffic so 1 person bought.