London could get its own internet domain name
 

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London could get its own internet domain name.

London & Partners, the official promotional agency for the capital, has said it is interested in applying for a 10-year license for the .london suffix.

It follows a decision by the Internet Corporation for Assigned Names and Numbers (Icann) to increase the number of domain endings from the current 22.

If successful, the city could have the domain name inside three years.

London & Partners are considering applying for what is described as a generic top-level domain (gTLD).

Several hundred new gTLDs are expected to be created by Icann in the new process.

London & Partners is currently consulting with organisations, including the boroughs, commercial orgnisations and community groups to determine the benefits of having a London internet domain name.

"We believe that owning the dot London gTLD will not only generate increased opportunities for the promotion of the capital, but will achieve benefits for businesses and organisations across the capital."

Kulveer Ranger, digital adviser to the mayor of London, said: "Ownership of the dot London domain could offer a tremendous opportunity to reinforce London's position as a global centre for digital innovation, generate revenue and bring about new employment opportunities."

Icann has said it will cost £114,000 to apply for domain suffixes, and applicants would need to show they have a legitimate claim to the name they are buying.

Other cities who have expressed their interest in applying for their relevant city gTLDs include New York, Paris, Sydney, Rome and Berlin.

Icann will receive applications between 12 January and 12 April 2012, and this will be followed by a review process taking anything from 9 to 20 months.

Who exactly do they think would buy one?

fackincants.london

they should apply for .immigrants not .london

Im sure every teen from london would get his/her own domain with the .london extension, just to be cool

Well, perhaps in due course anyone with any London related content on their website should have to host it on a .london

This is purely because anyone who doesn't want to see London related content on the internet shouldn't have to click onto it by mistake and be offended. It may not be the London you expected.

Therefore, anyone who works with/links to the London industry must be shifted onto this extension firstly to protect non-Londoners and secondly so, if necessary, these sites can be closed off by ISPs or by country.

:party-smi

mindthe.gap

Well, perhaps in due course anyone with any XXX related content on their website should have to host it on a .XXX

This is purely because anyone who doesn't want to see XXX related content on the internet shouldn't have to click onto it by mistake and be offended. It may not be the XXX you expected.

Therefore, anyone who works with/links to the XXX industry must be shifted onto this extension firstly to protect non-XXX and secondly so, if necessary, these sites can be closed off by ISPs or by country.

That is precisely to what I was alluding Eyeball. :frenchman

Slightly subtle, but I got it. :thumbsup

Interesting that it's only a 10 year lease. Does that mean they have to re-justify it every 10 years? What happens if the entity leasing the gTLD decides it's no longer interested after 10 years, and no one else is? Everyone under .london loses their domains?

how about 'eurostan.com'?

How about .anythingIcanthinkof

.paulmarkham