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SEO still the best source for leads - Industry Report

New industry report says SEO beat PPC and other sources for lead generation for B2C and B2B

Quote:

The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers.

Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.

Source: http://go.webmarketing123.com/seland...ng-report.html

VIA: http://searchengineland.com/seo-beat...ng-leads-99064

Quote:

Originally Posted by $5 submissions (Post 18535819)

New industry report says SEO beat PPC and other sources for lead generation for B2C and B2B

Source: http://go.webmarketing123.com/seland...ng-report.html

VIA: http://searchengineland.com/seo-beat...ng-leads-99064

Thanks for posting this.

Have you seen anything that details what percentage of the same goals come from internet marketing, as opposed to print, radio, and other non-online outlets?

Thanks for the post , interesting .