Siri and Siri-type apps = End of SEO?
 

Gotta love these types of magazine headlines. Inc made me look. Quite an interesting analysis though regarding this app's impact on search. Check it out at: http://www.inc.com/jeff-haden/siri-a...e-know-it.html

Quote:

But what it does mean is that your current SEO strategies will have to adapt and change as well. For example, Siri and similar apps to come: * Will often bypass search altogether. Ask Siri to "find the closest Italian restaurant" and the result is based on your current location and data from Yelp. Clawing your SEO way to the top spot on Google for "Philadelphia Italian restaurant" won't matter. * Will place added emphasis on local. As a result, savvy small businesses that don't rely on e-commerce will spend even more time optimizing listings on Foursquare, Yelp, Facebook Places, etc. For example, Yelp recommendations are currently embedded in Siri responses, so Yelp optimization matters more than SEO. * Will make PPC irrelevant. Without a search engine involved, there is no PPC. If you rely heavily on PPC campaigns to drive traffic, your total ad serves could steadily decline. * May change the social media marketing landscape. Say you own a bed and breakfast. Your inn has a number of great reviews on TripAdvisor, partly because you offer incentives to guests who post a review. That's awesome? but what if the (eventual) Android version of Siri only includes results from TravelPost? If that happens, a major chunk of social media marketing disappears. So what should you do?

:1orglaugh

maybe local seo but siri isn't perfect

early days yet

Guess the guys getting paid to post "reviews" on sites like Yelp will see an increase in their business.. :1orglaugh

Crazy landscape...

:1orglaugh:1orglaugh:1orglaugh Tons of those at b/h forums

who cares about siri steve jobs is still dead AMERGADEON !!!

Stepping stone towards apple being able to sell search placings.

Siri will suck ecocks later

The author is forgetting one thing - yelp IS search.

:thumbsup

We are all marching forward at a furious pace, and not all will keep up... Survival of the fittest, and errrrrmmm, well... Shit... n stuff...

Load of gonads.

Survival of the fittest. nuf said.

Seo has been dying for a long time

So is type in traffic