Barefootsies |
12-06-2011 05:20 AM |
When you are mailing, there are issues that are either IP and/or domain related.
There are domain related issues, typically referred to as DBL's. These are domain name related only. You can solve this easily enough by switching out the domain(s) you are mailing on as it 'typically' does not effect your IP space (i.e. BL). Remember to update your RDNS! Sometimes you need to let the IP space cool off 2-7 days and you can use it again with the new domains.
Note: You would want to use AGED domains. By that I mean, more than 30 days old, not freshly registered yesterday. Otherwise, you show up on SpamEatingMonkey and can run into the same problem all over again. Additionally, do not use garbage HGFK.INFO domains as an example.
You should also be setting up RDNS properly, otherwise you will risk being blocked/junk boxed by certain TLD's. This is assuming you are not Cloudmarked coming out of the gate. Which you obviously would like to avoid.
You also want to make sure you are following CAN-SPAM laws. This includes proper opt-in/opt-out rules or formatting, and listing your DBA(s). If you are mailing anything porn related, make sure you have a clear understanding of Michigan/Utah laws in this regard and can verify the age of all your mailing list. At least in regards to those from MI/UT. Or remove them all together and forego the grief.
Lastly, whether you are using your own membership list, blog newsletters, or whatever I would recommend you still run your data through a scrubber service to clear out any bogus/old/duplicate emails, traps, and what not. Clear out hard and soft bounces. Depending on how legal your list source is, you may only need to do this on rare occasion. But it helps to clean out the bullshit. The price on such things vary, but can help eliminate the madness. You want to have as clean a list/data as possible to get your openers and clickers.
While the assumption is that most here are using old membership lists, social networking sites, blog or clip store mailing lists what not that are double opt-in and CAN-SPAM compliant. You still want to do your due diligence to make sure you are not burning up your IP space, domains, among various other factors that effect your deliver-ability.
:2 cents:
|