2.) The Controversy

The opposite of the Manifesto, the Controversy is all about stirring up some dissent in your niche. Write a well-written rebuttal to another argument, challenge a popular opinion, or spark a controversial discussion and watch the reader comments fly.

Example: Stop Coddling the Super-Rich, Warren Buffet?s August 2011 op-ed in the New York Times, straddles the line between a manifesto and controversy: it went against everything we expect the super-rich to argue, true, but it was also something the general public agreed with. As a result, the controversial-but-popular article landed the NYT a ton of coverage and shares.