QR Ads, do you use them?
 

Do you use them?

http://www.getbannersmade.com/images/qr-ads.png

Hit me up if you need ads done.

Scan the ad and give it a try.

:thumbsup

I love the ones like this. Like I'm gonna whip out my phone and snap a photo...while driving.

There's one just like this around the corner from my house. On a 6 lane road.

http://www.scotthoward.me/wp-content...id-QR-Code.jpg

Yep they are great, we use them in all our mags.

awesome lol

:thumbsup perfect use for the ads.

Took me long enough to even understand it, and I feel like I am 10x more internet savvy than the average user. I still don't get why it's even still as popular as it is. Seems like one of those "cool" things that would get old really quick.

Yeah, it is one of those cool things that did get old really quick.

Hands up anyone who has photographed more than 2 of them.

Someone got the fortune 500 on this right away and no one else even knew they existed. I did three of them to show I could and then forgot it as why?

That scan shit is so stupid, i never fucking use it...

Me Sir! Me Sir! Me me me me me me me!

A grand total of 3 - in magazines, out of boredom, with no intention of buying anything.

Why anybody would take their phone out and scan a computer screen instead of clicking a link is beyond me.

@Fletch
Why is the one in your sig animated? If you want someone to scan it their phone needs to be able to focus not get fucked up by the image changing. You're even about 90 years behind DVTimes and that's hardly good.

its ok everyone, negativity towards marketing and ads is what makes them successful.

everyone hates marketing except those of us who have been doing it forever LOL

i love qr ads.

As long as I'm not driving, I usually use them.

I've done quite a bit of research on the subject over the past few weeks - via online research, consulting with former colleagues at Zenith, and my own testing - and have come to the conclusion that they can be highly, highly effective if used properly because they essentially bridge the gap between online and offline advertising in a way that no other technology has done before. With that being said, it's kind of pointless to use them on a website when you can just provide a link. All that does is add an extra step for the target.

Global usage rates increased 20% from Q3 2010 to Q3 2011. The US increase was 42%. Both are low for a technology that's at such an early stage of the product cycle, but the US number in particular is not that bad when you consider that effective use occurs primarily in densely populated areas like NYC and SF AND that there is no singular company who has enough of a vested interest in the technology to where they have spent or will spend the type of money which companies usually spend when rolling out a new product. Growth has been almost entirely organic.

Anyway, took this pic the other day at Times Square.

http://i.imgur.com/vnSqw.jpg

I scan them when I see them, but so many companies are not using them correctly. You scan the bar code only to get a site not optimized for a mobile phone. Whats the point if the site is slow loading and then its their desktop site so you can't read anything unless you zoom in.

I've been playing around with custom QR codes

As stated, they are effective as a bridge between offline and online. Online use can benefit though, especially if you want to import website information directly into your phone without having to manually add it in (if they are setup correctly that is)

They are a great bridge tool, and when used properly, can also be a handy tracking tool. I think this is a much better way to get someone to "click" from a brick and mortar space, and a great way to offer special promos by area. I don't think this will go away, but I think the way it will be used going forward is going to change a lot. This (IMO) is a much better tools than "JUST GO TO WWW.SITENAME.COM/PROMOTIONALCODE" ... which you probably arent gonna remember by the time to get to a machine anyways lol.