Yum!
 

Copy translation:
"Not everything was better before."
"My time. My radio."
Le Mouv' is a youth-oriented station, you might have guessed.
I guess the strategy here is:
Much like a new condom is preferred over an actual sheep intestine, new music is preferred over the classics.
That fits perfectly.

Ad agency: DDB Paris.

What the hell ?!?

French pub targeting French public and filmed like was in the US(possibly not). I don't get that part

French are classy.

hahhaaha, weird concept

Lol at the dragon fly