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Same banners drastically different CTR on CPM
wtf
I have an ad campaign going, 2 banners on CPC basis targeted on certain ad spots with 1% CTR. I switch the campaign to CPM and the clicks crater down to 0.1% :helpme |
are you using your own banner for the CPC camapign?
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Who you buying from?
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I tried the exact same thing from several different brokers.
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Smells like fish to me
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