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ageric

08-20-2012 03:34 PM

Poor AdXpansion Results (as advertiser)

First post, hope this is proper place for this...

I ran a test campaign with adXpansion, and I received some obscene results compared to other ad networks I am testing. For example, AdXpansion is reporting 1,076 clicks but Google Analytics is only reporting 528 visits with a 90.34% bounce rate (avg duration of :02).

No other ad network I am testing comes close to these numbers. Is this common with AdXpansion? Something I am overlooking? Thanks for any input...

jigg	08-21-2012 06:57 PM

what does your tracking script say? I find Google always undercounting

I have the opposite experience, my numbers either match very close to what AdXpansion reports or I see less clicks in Adx than what my script shows.

Do you pass your traffic trough a redirect?

ageric

08-23-2012 08:26 AM

My first post includes stats from my Google Analytics. Are you asking for something else? Excuse my ignorance.

No redirects, just a normal URL with UTM variables.

Axel_Crak

08-27-2012 05:01 PM

We are doing great business using adxpansion, didnt notice a hits problem, i will look more carefully

You should ask answer and explanation to them directly, mail me or give me yours and ill find someone to help you on that

keysync

08-27-2012 05:03 PM

have you tried plugrush. I find the bounce rate pretty good there.

ageric

08-28-2012 10:00 PM

Quote:

Originally Posted by Axel_Crak (Post 19148677)

I checked their FAQ and there is a write-up about comparing their reports against Google Analytics. In short, they acknowledge the major difference but go on to say they will do nothing about it. After reading that I figured contacting them would be a waste of time. I will try anyways. Thanks for the feedback.

Quote:

Originally Posted by keysync (Post 19148682)

have you tried plugrush. I find the bounce rate pretty good there.

Yes, they are on the list to check out. Thanks :)

halfpint

08-30-2012 03:47 AM

If this is for mainstream try out CLICKSOR as well :2 cents:

NoWhErE

09-10-2012 09:01 PM

It may also be 2 things :

1 - You could be getting repeat visitors and analytics by default only shows you uniques while Adxpansion is showing you strictly hits.

2 - If your google anal code is at the bottom of your page, maybe a script, slow loading image or whatever is causing your script to load too slowly or not at all which means GA isn't capturing all the info correctly. Try putting at the top of your page just after the <body> tag to see if you notice a difference.

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