Stupid argument: which is better - a 'low sales conversion ratio' or 'high conversion ratio'?
 

I'm having an argument over semantics/terminology - when sales ratios are good I say 'my ratios are low - that's good' 1:200 is lower than 1:1000

my opponent is telling me that low conversion ratios = bad - i should be saying my 1:200 ratio is HIGH

________________

:1orglaugh I hope you put that you have low conversion ratios all over your program Mutt ;)

Pseudonymous = Idiot :thumbsup

High conversion ratio

i just enjoy poo...

Depends how you read it.
You want low hits to sales ratio or you want high sales to hits ratio.

Since the ratio format is 1 sale to many hits, and not the other way around ( 1000:5 ) then I would say your ratio is a low ratio. At least that's what I have always used for the past 15 years. Maybe I have been wrong. Actually it's early morning and the more I read this thread the more unsure I get lol, I may actually use low and high depending on the convo. Weird, never thought about it.

He is right.

How about fuck high/low and go with good/bad instead? No confusion which one is which there.

exactly what i have been telling him

There shouldn't be confusion though, these are simple highschool mathematics, everybody knows high conversion rates are good. Besides you. ;)

aha - 'high conversion RATES' not 'high conversion RATIOS' - i am talking RATIOS

It makes my head hurt.....

A high conversion ratio would be a ratio that contains high conversion rate.

Command of the English language isn't your forté, right?

Because I missed a word (which was 'a') by accident while chatting on a webmaster board? :1orglaugh

Go troll somebody else.

A high converting website has a low ratio.

it's like high fuel economy vs low fuel economy...

That is correct. So the term "High/Low Conversion Ratio" is completely incorrect and can't be used in any sense?

If you google the term, you'll come across the term throughout the web and GFY.

The original debate started because sales were bad for a while and he basically said 'so your conversion ratio is high'

i said no it is low because when he added the word 'conversion' into it, it implies he meant the conversion rate. Nobody asks about low and high ratios, people use conversion ratios when speaking of sales to traffic

actually, lol, I misread it, I thought you said "rate"...

high conversion RATE = good
high conversion ratio = bad

1:5 = low ratio, 1:100 = higher ratio, so 1:100 is worse...

But youre reading it as 'high ratio' instead of high conversion, ratio.

No, because you're stupid.

Ouch.:1orglaugh

Ouch on you. :)

Pick up a dictionary and read the definition of rate and ratio.

I'm not sure if it matters what the ratio is of...
"conversion ratio" = ratio of sales to hits

so if it's 1:5 ("low") then it's good, 1:100 ("high") is clearly worse

most people mix up the wording in this business but normally you can tell what they are talking about with the context.

High ratios are what all of us want, but most translate 1:10 000 or more as a high ratio, which it wouldn't be for sales, that would be definitely low and that would mean talk to Glen to fix it.. hehe

Do you want a high batting average 4 hits out of ten or a low batting average 1 out of 100?

"average" has completely different meaning from "ratio" :2 cents:

It can all be broken down into ratios. But what his response didn't exactly answer the question about how one perceives the phrase 'high conversion ratio'

Apparently there are few here (adx/mutt) who take it as a high ratio and not highly converting as meant to be when used as an affiliate term.

Its the same as in the TGP world. We call a website that skims 40 percent to trade partners, a 60 percent skim site. Because it skims 60 percent to galleries. Even though thats the original destination. Theyre affiliate terms. Thats why I said in my first response that you should go ahead and put that on your affiliate program. There is typically only one meaning throughout the masses of whatever field youre in, even if youre going to perceive it as a high ratio which would be bad, it would still be incorrect because thats not how its used in the field youre in.

If anybody comes to you and says they have a high conversion ratio, they are speaking of ratio that displays a high converting website (rate)

http://weblogbetter.com/2012/02/20/i...nversion-rate/

http://www.articlegarden.com/Article...-Traffic/50307
"Ideally you should only promote websites that have a relatively high conversion ratio"

http://www.lp-web-development.com/seo-vs-ppc.html

"then traffic is essentially wasted as there will be a low conversion ratio"

http://www.adnotions.com/affilaite-terms.htm
"Pay-Per-Click: A program where you receive a commission for each click (visitor) you refer to a merchant's web site. Pay-per-click programs generally offer some of the lowest commissions (from $0.01 to $0.25 per click), and a very high conversion ratio since visitors need only click on a link to earn you a commission. "

http://help.yahoo.com/l/us/yahoo/ywa...g/3437130.html
"If one search engine generates a high conversion ratio, this indicates the keywords you are listed with are successful"

http://www.mysmp.com/bonds/conversion-ratio.html
"In general, higher conversion ratios are indicative of a better return on investment if the conversion option is exercised."

http://www.homebasedtravelagent.com/...ilKeywords.htm

" If you have a low conversion ratio consider revising the keywords to make sure you are capturing the potential client in the buying cycle and not before"

http://www.salespractice.com/forums/t-9715.html


Browse yourself and compare, you will not find negative about a high conversion ratio and you will find alot of negative when you search "low conversion ratio"

https://www.google.com/#hl=en&safe=o...w=1599&bih=795 "high conversion ratios"

https://www.google.com/#hl=en&safe=o...w=1599&bih=795 "low conversion ratios"

low sales = bad.. low ratio = good lol

Im starting to see that DamageX was right about sticking with "Good" or "Bad" instead of high or low. Really didn't think that many people would have a different understanding of the term. Especially in the affiliate world when only one is really used on affiliate programs, etc

After reading the thread, I think Mutt is right. It's a stupid argument.

lol we're friends so neither are taking it serious

It's all marketing BS anyway. Sales are what count; not ratios.

Whenever you have a dozen of people together, they'll have 13 opinions between them. ;)

Which is why it's good to make things as clear as possible, in order to avoid confusion. Sure, some will still think "bad" means "good", but most of those are too stupid even for GFY. :)

a high rate of conversions is desirable

a low conversion ratio is not

High conversion means a high percentage convert = good

Low conversion means a low percentage convert = bad

do you want a 1:100 conversion(sales to traffic) ratio or do you want a 1:1000 conversion(sales to traffic) ratio?

1:100 is a lower ratio than 1:1000

1:100 is a higher ratio than 1:1000

1:100 means 1%
1:1000 means 0.1%

no, it's a higher conversion RATE not ratio

anyway it's just language/terminology we are debating.

Its a mathematical term. Only one way is correct.

You are comparing sales to traffic. When you say higher ratio your are saying higher sales compared to traffic.


If you wrote it the other way around (traffic to sales)

1000:1 and 100:1

You would want a lower ratio (a lower amount of traffic per sale.)