PlugRush API. What features do you want?
 

Hi. We're about to launch our API for both advertisers and publishers, but before we do I would like to know what features people would like to see included in it. What do advertisers need, and what do publishers need. And are there a need for this at all? We have had a couple of requests for it, but would appreciate input from more who see the value in it..

For advertisers I'm thinking the following features:

list/create/edit campaigns
adjusting campaign bid
pausing campaigns
blocking traffic sources
list/create/edit Ads
get campaign stats
Pixel tracking / conversion reporting

For Publishers:
list/create/edit plugs
list/edit/create adzones
get trade stats
get earnings

Am I missing anything?

Implement Real Time Bidding for both publishers and advertisers, please, for mobile and popunders traffic.
As publisher I would like to send Bid Request (Site, Device, & User Data) to you and receive Bid Response (Bid, Ad URL). It's all described in OpenRTB specification.
This way publishers could maximize there revenue from different ad networks and your advertisers will get and pay only for hits they really need.

Ability to set bans on trades in the system just by passing a domain to the API.

Specify the limit of characters a plug must contain, so your users don't get plugs rejected all the time.

Send an email every time a plug is accepted or rejected, so users dont find a week after their plugs have been rejected for some rules they didn't know existed.

Not API. But necessary.

ban certain keywords

Let me use it a few more days and I'll chime in with my two cents

Back to page 1 wit this :)