DamianJ |
12-04-2012 06:57 AM |
Quote:
Originally Posted by deadmoon
(Post 19350635)
if they buy a video or whatever (think something like clips4sale vid) for a small certain niche and the email was somewhat personal i don't think it would push customers away tbh.
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All research on this disagrees with you! :)
Quote:
Originally Posted by deadmoon
(Post 19350635)
if on the 'thanks for buying' type of page there was just a form that let people sign up most wouldn't bother to put their email in to sign up IMO.
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Of course. Because they don't want to get your emails. Think about how you can make them want to get your emails. Basically, it boils down to bribery. Offer them something they want. Discount, exclusive content, zip gallery, etc etc. The more niche you are, the more they are likely to want to hear from you with a weekly newsletter. Make sure the newsletter actually has content they want and not just spam.
Quote:
Originally Posted by deadmoon
(Post 19350635)
(maybe putting a fake one so people always are signed up to a newsletter but some believe they manually signed up (should comply with spam laws cos they've made a purchase))
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It does comply with spam laws, but it will give you a non-responsive list, so it's fairly pointless mailing them. A good double opt in list will give you open rates of around 25%. A list like you are talking about mailing, you'd be lucky to get 2%. But the lack of response isn't the only issue. The reputation of your IP will be at risk because lots of people will report it as spam. Your reputation as a brand will be at risk because customers will view you as a spammer, whether you are within the law or not. You'll be wasting your time sending to a non-responsive list and your open and CTRs will plummet.
This is, of course, just my experience after 10 years of mailing. Feel free to ignore my advice.
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