mynameisjim |
02-02-2013 01:27 PM |
That blog post was pretty silly. I didn't bother reading the whole thing but anyone that starts off by talking about how clueless/stupid everyone else is usually is just a person who is angry and bitter for not achieving what they think their own perceived intelligence entitles them to. So pretty much a barely above average person who thinks they are a genius.
Anyway, Rosetta Stone reminds me a lot of the Bowflex ads from a decade ago or more. Everyone wants to get in shape at one point, and Bowflex marketed itself as the official way to get in shape with its premium price. So when people decided to get "serious" they would spend money on a bowflex even though it was just a standard home gym. Rosetta Stone is basically the same thing. A lot of people dream of learning a language at some point. So one day, they get serious and decide to buy the "best" and order Rosetta Stone even though it's nothing really that special.
A lot of marketing and buying has to do with the consumer wanting to commit to something they have always wanted to do. By spending money, they feel they are finally committing to something for real and taking that big step. That's how premium home gyms and Rosetta Stone work. For example, if someone wants to start getting in shape, they could simply go outside and start running. Yet everyone starts by spending money, either on a home gym, membership, workout gear, etc. It doesn't mean anyone is stupid, it's just the psychology of how people deal with procrastination and certain goals they are unsure about.
So basically, it's no different than any other form of language learning. Just like workout routines, if you stick with it, it will probably work. If you bought Rosetta Stone and followed the course exactly, you would start to learn a foreign language.
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