Ad-server question
 

Hi , I'm new here :)

I'm coming from non-adult advertising industry.
Interested to know, if adult industry have something like Google DFP platform(free) for managing display advertising on site(s).
I see that gfy uses openx platform for this, but most sites puts agencies tags directly in html.
All non-adult world advertising moving to RTB platforms and most of publishers distributing their media using ad-servers between several ad agencies.
After registering in several adult ad platforms, I see that most traffic buying done by direct-flat purchase. Also publishers puts directly tags of 1 ad agency and not trying to distribute it between several platform, which seems strange for me.
Maybe it just doesn't work this way in adult or I'm missing something ?

Thanks:thumbsup