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Does 1/ 2 step billing affect sales?
I am launching a new site, and I have a question for those of you who can help
should I make the billing page a 1 step, where he chooses package and under enters credit card, OR first step they choose they package (trial 1 month 3 month etc) and on the next enter cc. Does this affect sales? thanks! |
One page is the way to go for the payment form. What would be the reason to do differently?
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1st page
################################ choose option buttons 1 month 3 months 12 months ################################ then send them to the cc page where they enter the cc info thats it. dont add email and other shit to the 1st page. KISS |
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If you don't have the data to split test, you can be sure as shit brazzers, twistys, playboy etc do, and have done the testing. If they all do it with two steps, there is a reason. |
You need to be on HTTPS to accept credit card data at as bare minimum, and should be PCI-DSS certified to retain any credit card data. |
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Add more payment options.
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One biller converted leads at a paltry 1/100 while another biller converted same leads at 1/20 Thats 5 x the transactions on same amount of leads. Billler affects more than they wish for you to know....that is the matrix we are trying to snap some people out of. How much transactions and revenue is being left on the table when we have some billers putting thru 5 times the sales with the same leads. Someone has been shitting, in a fart only zone To add further insult with certain billers we have seen 2-3 days a week of guranteed 0 sales days where no sales get approved even with steady traffic and steady join form leads. Replace them with said biller and the 3 day a week sales holes evaporates over night. Gone goodbye see ya later no more 3 day a week sales holes with 0 sales. There is a slight chance that I could be making this up and fabricating this information, however there is a much greater chance that I am sharing data and info I am not obligated to share and will not receive any appreciation for sharing it however sharing it is the right thing to do. Make of the info what you will...best of luck! This fact alone gives new question and ponderance to the public relations mind trick phrase known as "when you don't make money....we don't make money" |
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Some times people dont want to hear to truth. We all know that a lot of people fight with you here for different reasons but they need to learn when to read and learn and STFU rather than fight. Thanks for the post. I will not confirm nor deny that I have come to similar conclusions. |
Thank you all for your advices, however I dont need to collect any leads, they are already signed up, I guess i will split test
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In fact the only real reason they need now is desperation and greed. Nothing else can explain removing and replacing a biller and watching sales quadruple with no extra leads. It is actually a fact that should disgust and outrage many in the industry but as I have said many times we have no collective insult level and we do not unite against common cheesy rats. We prefer infighting and back stabbing as opposed to improving business for us merchants and customers. Times may be changing |
Well since this is an open forum
I will go ahead and ask, wich are the shadier billers? :) |
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Do what the big boys do. |
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