Mainstream company begins to advertise on porn sites
 

Hopefully, this may get trendy for some companies: http://blog.eat24hours.com/how-to-ad...-porn-website/

:thumbsup

Very well written article

this is a very good article.

Something scary in it.. cause once the mainstream brands do realise that the same users that they are normally paying up to 10$ cpm is available at 1$ cpm or less..

It may become very hard to advertise traditionnals products and compete with Jack Daniels.

No wonder why these ads were well performing.Sex and food are 2 essensial parts of life :) But having more mainstream advertisers on porn sites will definitely increase the competition.

Exactly my thought.

qft :helpme

Excellent article!

Reminds me of a large mainstream advertiser I had many years ago on my porn sites; "Even porn surfers have to buy cars...". He was spending over $100K/month.

sigh good point

If you clicked "slomo player" in my sig and thought "this is a porn player" then that would be the exact reason this will be slow to grow.

People on gfy have made post here asking for a mainstream tube script.
The script is nothing but code, no porn is in the code; but they still need code that is not tainted by porn evidently.
Yet the same people are using wordpress for mainstream and porn but still call wordpress mainstream because wordpress never advertised here.

So the reality is that mainstream has always been advertising on porn sites, it's just that after they advertise there people start calling it a "porn app" and no longer consider it to be mainstream.


.

I think this is great. Any legitimacy given to this business as a business is good. Is much better then the hypocrisy of what we are doing is so wrong but "50 Shades of Grey" is pop culture.

I think more money is good in all cases. If Jack Daniels drives up ad prices on adult traffic sites then the input of those sites, content becomes more valuable.

I mean while the good old days of online porn were driven by lots of shady practices it was still that massive influx of continual cash getting spread around that made it more profitable for it all.

Very well written article!

With apps and the younger generation of business people coming up, I think we will see more mainstream in adult.


ROI is the name of the game!

Good article.

It's one of few things which can potentially save "Big Porn" (tubes) from the downward spiral they are currently falling a victim to. The curse that they have given so much free porn away that selling porn now brings in minuscule cpm returns compared to what it could have brought in the past. I've observed for years that it seemed to be one big adult company's master plan to bring in mainstream to their porn sites. The vibes I got was that in fact it was vital to them for their long term survival.

Thanks for posting - well written and entertaining.

this is a very solid read

Funny and interesting article. thanks for sharing!

:1orglaugh:1orglaugh:1orglaugh so true!

Interesting read

I have been thinking about it a while. Putting ads for hamburger coupons on tube sites. You average person gets all their porn for free. They can't download a hamburger.

When a guy is wacking it, He isn't horny. But when he is through, He is gonna be hungry or he is gonna pass out. Gotta eat so you have the energy to keep slapping it.

Of course, it will be good for publishers and few smart performance advertisers.. but working the ROI game may be hard if they play the branding game.

It happen a lot in mainstream, Its very hard to work with performance campains on large mainstream sources, when you fight with big Corps who are spending their branding budgets.

In the first days of TV advertisement it was all about ROI.. now its all about branding.
up to 80% of TV ads get a negative direct ROI.

This reminds me of a scene in the Woody Allen movie Small Time Crooks

ps. My sentiments are with Nick on this one.

Porn will change to accommodate mainstream advertising but this will happen and it will happen fast. We are looking to swap out at least 50% of our current adult sponsors for mainstream sponsors by the end of October to see how it goes.

Companies of alcoholic beverages can have a positive impact of their brands advertising in porn sites with cheap prices.

10 years time:

Popped your load? Now pop a Coke!

It's also interesting to note mainstream affiliate payout percentages too...

Love the article! Why not mix mainstream with porn? Very smart move. Love their banners, very effective.

Funny, some of the dinos on xbiz swear it is not happening but thankfully it is.
Thanks for the read.

Yes.
If you can brand to 100M people at a cheaper cost... any way you look at it , that's smarter use of a budget.

I know the article doesn't mention directly, but they were measuring ROI, and the inference is that ROI was positive.

That's the beauty of online advertising - ROI is directly and easily measured, unlike off-line ads.

Of course they were selling a product that is measurable and you can see that they are on top of their game in the segmentation and analysis of their results.

I wish I could hire the writer :).

The writer of that post is pretty awesome. They made it entertaining without going overboard and worked in a lot of puns. Horngry is also genius!

I also like how they were not afraid to push the envelope with their ads. Like a big sub with the caption "I want to be in you" or the girl eating in her panties.

so now the question is...how to find a deep pocket advertiser :)

Awesome article & that guy is very intelligent.

"New customer retention on porn banners was four times higher than that of our Facebook ads.". I find this more relevant than the "low price of 90% less than what the big guys charge", since if many in mainstream will buy ads in porn, the low price will no more be (supply/demand: save only 50% or less), but the retention would stick.

I wonder how many mainstream ad depts are reading this article.

If mainstream ads in porn sites will become really popular.. not only they do it for branding and do not care for signups ratio that much; but simply they have more money than the mostly small porn companies, demand/supply rule. So a porn ad cost 10% of mainstream now, if grows to 30%+ is 3 times now, too expensive to buy ads for programs just making money with signups. Either revshare or PPS or CPA, it is hard already now, I wonder if price is 3-5 times higher.

It would increase profit of who sells ads like tubes: the article mentions xvideos and youporn, and shows screenshots of pornhub - Manwin should be happy (but not Mike South lol). Ad networks happy too perhaps - exoclick, juicyads, adexpansions , ero-advertising etc. - but maybe no: mainstream ad networks may replace adult ones in tubes if mainstream customers ask them porn space, perhaps?

But how many very big mainstream corps with a brand are ok with getting morality associations starting boycott campaigns, for just a 90% discount the online ads (which is a small % of total ads, count TV, printed etc.)? Also now it is 90% discount, but more mainstream ads, less the discount - if that's just 50% saving at some point, not 90%, it is not worth the dirt for most. Sure not worth for the mega big corps in stock exchange. But can be ok for the smaller and private ones, in need to grow a brand (as this eat24). We may not see ads of Jack Daniels or McDonalds really (McDonalds also targets kids with the clown, imagine the joke meme's).

So no need for big corps, a few of eat24's would be enough to multiply the ads costs, at that time no any porn ads left in porn tubes - only mainstream - imagine how funny :)

Not all their data may be correct. It says that only 1% of porn ads it is dating+cams+pills combined, like if 0.33% dating, 0.33% cams, 0.33% pills. I see more myself. Pay site conversions it nad in tubes, how 99% of ads would bring to that. Perhaps they seen brazzers banners in pornhub (fills the unsold?), and mistaken many cams/dating ads for "porn", how you think.

In porn users statistics: 70% are between the ages 18-24. Well, but 13-17 are watching too, add them, can't be only a 10% of over 25 left. This 70% means under 24, corrected (censored) into 18-24 perhaps. Still, are the 25+ so few online?

About the 85% watching between 7PM to 3AM... true for the 70% made of under 24. But for cam pay users, who is mostly over 30 (stable job and wealth), I see in our cam sites, many access from office, in mornings or early afternoon. They have a wife when at home, so the expensive live affair is to be done at work. Esp. attorneys, accountants they have own room, they can lock or tell secretary do not disturb. Unsure if they order pizza's there.

good article, been debating for years to put some of my mainstream shit on my adult shit, up to this point have held off, but may reevaluate. Didn't want someone to google the mainstream and top results are porn sites instead of reviews etc... :2 cents:

Someone should tell them to buy popunders instead.
Ill bet you the time porn viewers are most likely to order a hamburger is after they close their browser window... Not while the video is playing.

Just send them an email, they might like your proposal if you integrate the company in the offer :thumbsup

Great article

i am looking for some ad spots now for a mainstream product that I think might do well.

Where is the best place to find this?

We compared our average CPM across major ad publishers such as Google, Twitter and Facebook and found we could get more impressions via porn sites than the big three combined, and at roughly 1/10th of the cost (!) High traffic sites with cheap ad space?? Did we just see a unicorn?

This is awesome

Congratulation Manwin, for Blazing a new path into the future https://youtube.com/watch?v=M1Ug4sCxfdM

I see your running some player ads for the mainstream film Don Jon as well :thumbsup

I doubt this would ever take off in a big way.

Brand safety is a big deal in the mainstream ad world. Most ad exchanges and RTB platforms have been making a big deal of adding brand safety features to their products. Contextweb/Pulsepoint dumped a whole bunch of publishers this year and launched an RTB platform and now scrutinize the publisher applications with a fine tooth comb.

eat24 is a small fry with a limited ad budget. Sure some brands, like alcohol maybe, would cross over but I doubt we'll see the big, honking, display ad buyers fly their banners on Pornhub. Those guys aren't really shopping on based on how much they're going to save on their CPM.

Not bad, but it seems every time a mainstream type project comes into adult they fail to pay

I did a small test for one of my mainstream projects this week...

15k Popunder (Geo filtered to US/English visitors only, Excluded mobile traffic)

Results...

Made 1 $43.00 sale so I came out (-$1.25)

I'm okay with this as the one sale may come back and purchase again in the future as I did use tracking code in the link and even if I don't see any additional sales in the next few days or week or two I basically just bought 15k unique eyeballs for $1.25 which is worth it for branding purposes :thumbsup

Test #2 another 15k currently running, Test #2 was modified after spending some time in Analytics and filtering out all the bad traffic sources from Test #1 :thumbsup

What may also come into the equation is an actual ad fatigue.

Like for example somebody who's getting visually tortured by the never ending penis enhancement galore may find ads for an actual product rather refreshing.

very interesting

great article - and great ads they did

Wow, can you imagine if this ever happened back in the day?

It's revolutionary!

It's like, a vodka ad in the pages of a 1960's Playboy magazine, or a cigarette ad in a 1970's Penthouse.

Nothing like this has ever happened before!