UK Petrol Stations will use face-scan tech to target ads
 

They want real world ads more targeted like Internet ads :2 cents:


Full story http://www.bbc.co.uk/news/technology-24803378

"Tesco is installing face-scanning technology at its petrol stations to target advertisements to individual customers at the till.

The technology, made by Lord Sugar's digital signage company Amscreen, will use a camera to identify a customer's gender and approximate age.

It will then show an advertisement tailored to that demographic.

Tesco says the screens will be rolled out across all of its 450 forecourts in the UK.

"It's like something out of Minority Report," said Amscreen's chief executive Simon Sugar, Lord Sugar's eldest son.

"But this could change the face of British retail, and our plans are to expand the screens into as many supermarkets as possible."

Continued http://www.bbc.co.uk/news/technology-24803378

Great the girl behind me at the till can see i buy magnum condoms.

whatever next! this will be good enough reason for me to not take my crash helmet off at the pump!!

So how will this work ?? :Oh crap

http://i.dailymail.co.uk/i/pix/2006/...AP_228x228.jpg