Pink fucking forms!
 

It never ceases to amaze me with sign up forms, changed a sign up form background from pink to white.. sign ups drop off.. change it back and they come back.

I can't imagine the background of a form would deter me from signing up to a site.. but apparently it does...:Oh crap

that cant be the case, are you sure that you only changed the color and didnt influence the form somehow? its functionality

Nope... I actually tried this a few times, the first time I believed it was coincidence, so changed it back same kind of hits to the form but the sign up dropped off, changed it back same kind of hits conversions went up.
I mean I can't 100% sure as content must influence people..But the idea that the content update that day just happened to be the same day I changed the form, just seems to stretch it a little.

I will try it a few more times, but so far it is like clock work....very weird.

So don't change it!

Try blue.

Sounds a bit weird. Needs deeper research....

had problem like this too. But i just made a mistake in the code....had nothing to do with the bg colour.