hmm cpc, ctr, cpm ...
 

which one you think is better?

1. high cost per click ad

2.low cost per click ad


and does sellers taking in the account the quality of traffic from ad zone ? sometimes i suppose only few surfers click this ads ? this explain why some are expensive

btw i'm talking about juicyads

from buyer point of view how i can choose good zone ?

tnx

Erm you have to look at the entire funnel and not just a banner CPC. You can pay a very low CPC and get shitty traffic that does not convert or vice verse.

You have to measure from the start of the funnel (usually the banner) to the end (the lead/sale) and see where you can optimize your media buying.

For example:
If all your visitors bounce, there is something wrong with your landing page. This can be anything from slow loading speeds to people know knowing wtf they are supposed to do there or because you advertised a penis pill in the banner and the landing page is selling big titty tranny midgets.

So it's a hard question to answer w.o. knowing what exactly you are doing - a good zone will send you the right traffic for the right price, so you have to be able to calculate your ROI for each media buy - if you can't do that, you are just shooting blind. You might hit but you are probably just wasting ammo. :)

here for example the pricing

side banner

22 /clicks daily
average ad: 22 /clicks daily
estimated CPC:
(cost per click) $0.089
estimated CPM:
(cost per impessions) $2.049
estimated CTR:
(click through ratio) 2.31%

$13.67 for week

------------------------
Top banner


top performing ad: 54 /clicks daily
average ad: 54 /clicks daily
estimated CPC:
(cost per click) $0.016
estimated CPM:
(cost per impessions) $2.3
estimated CTR:
(click through ratio) 14.29%

$8.82 for week


-----------------
468x60
48 /clicks daily
average ad: 48 /clicks daily
estimated CPC:
(cost per click) $0.017
estimated CPM:
(cost per impessions) $1.289
estimated CTR:
(click through ratio) 7.4%


$8.48 for week

-----------------------
250x250
top performing ad: 10 /clicks daily
average ad: 10 /clicks daily
estimated CPC:
(cost per click) $0.053
estimated CPM:
(cost per impessions) $0.307
estimated CTR:
(click through ratio) 0.58%


$3.71 for week

------------------------------
250x250
Side Navigation

top performing ad: 17 /clicks daily
average ad: 17 /clicks daily
estimated CPC:
(cost per click) $0.02
estimated CPM:
(cost per impessions) $0.097
estimated CTR:
(click through ratio) 0.47%

$2.44 for week

i do advertise on amateur or webcam related sites
yes, often i spend more on ads but no revenues

thanks a bunch :thumbsup

do u have an e-mail u use frequently so i can get advices sometimes? :winkwink:

Yea I send you a private message.

In my opinion it's all about conversion. For each case you have to make tests on smaller traffic and then try it on larger scale.

:thumbsup