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Traffic Purchasing: Do you Cap impressions/users
When buying traffic, how many times/day do you show the same advertisement to the same user? (Frequency Capping)
I am randomly selecting 3 times but would like to know what others do Thanks |
I stick with 24hour unique
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1/24 is best.
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3/24hour seems like a waste to me.
I'd go for a much lower frequency. By default, our skimmed traffic is sold on a 1/30day basis, and popunders on a 1/10day. |
Thanks for the feedback guys
I will decrease to 1/24 then |
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