superb read on google, seo, and ethics
 

few months old but I figure there are others like me who haven't previously read it. Very interesting read :thumbsup

Confessions of a Black Hat - Is Matt Cutts a Fraud? - Josh Bachynski

Good read. Thanks for sharing :)

good read, but I don't see how anyone can think that google could ever update, change etc its methods in attempt to list search results without causing some level of "harm"...

Any and all updates would result in a change of state leading to a change in the search index ordering of some sites.

The writer says that a change for the good of the majority still does harms the minority so they (google) are doing wrong "evil".

Given that logic;
The only way to do no evil is to do nothing at all, as the result of doing nothing would be no change.
But not making changes would result in the abuse of the system and its listings there by doing harm.

This places Google in a bind...
Do anything = harm/evil
Do nothing = harm/evil

To assume that do no evil means to not cause any change that anyone could translate to as negative without regard of the scale etc. Else it is labeled as "Evil"
Puts Google in a position of never being able to do good.

When we take morality to an extreme then all things become amoral.

You could even take it 1 more step and say ... I'm listed in BING as #1 for a keyword...
Google list me as #3 so Google is evil because it's not showing the same result or treating my site in the same way as BING...

he isn't saying that :)