Bounce Rate
 

So most of my sites have a high bounce rate. I want to improve it but I really don't know how.
One option is making them mobile friendly which might make visitors stick around a bit longer and in doing so decrease the bounce rate.

I then read this:

The above quote is from KISSmetrics and I have bolded the important bit.

Basically, what they are saying is that my site has a high bounce rate because it's not retaining visitors (because they don't browse other areas of the site).
Could it not be though that when a visitor searches for something they find exactly what they want on my site and leave?

In this case my bounce would be high but I am giving the visitor what they want?

There are many ways to game bounce rates. Keep in mind SEO never takes one signal into account individually. If you vastly improve your bounce rate but you page views and time on sight remain unchanged, the algo will be aware you are tinkering to improve bounce metrics rather thank satisfying visitors.

Better content + better traffic = lower bounce

I have awesome content (IMO) and Google traffic but on one of my sites the bounce is 89.35%. What's that all about then?

Yes, but in this case, the time on page is longer. Or if you have useful links, the visitors don't go back to Google, instead they follow the links. Thus Google has some idea that visitors like your page.

If your visitors find what they want on the page they land on then you should be making money off those visitors, right? If not, then they are leaving without buying something and you gots a problem bro. :)

If enough of them land they buy. Getting them to land in the first place is the hard part.

I love when they have 75%+ bounce rate. :thumbsup

http://31.media.tumblr.com/89a295f0d...8tmvo1_500.gif

and I am not going to try to format this on this POS interface :P

There is a pattern here ---this is what Google likes. 2 of these websites are useful the third is a corporate one and in this example, it has the backlink juice ...

So, ask your self what is the reason people use twitter and wikipedia and why are they in the top 10 results for so many searches.

If you want to understand xvideos -- download the book XVIDEOS' Entire Video Database

I have a mainstream site that is about 6 years old. The bounce rate has consistently been 70-80%. The site is very well SEO'd and the content is 100% exclusive. The high bounce rate has always bothered me.

Although I haven't added any new content to the site since early 2013, about 6 months back I completely overhauled the site design. User feedback had suggested I take it from a dark background with light text to a light background with dark text so I did that at the same time. I also removed some "features" and added some new ones and made it more mobile friendly. The bounce rate immediately dropped DRASTICALLY.

The majority of my traffic is from search engines.

In May of 2014 this site had:

Sessions: 278,256
Users: 245,334
Page Views: 473,401
Pages/Session: 1.7
New Sessions: 84.14%
Bounce Rate: 76.36%

In January 2015 this site had:

Sessions: 221,867
Users: 200,539
Page Views: 609,367
Pages/Session: 2.75
New Sessions: 88.17%
Bounce Rate: 0.36%


*Your milage may vary.

Then really you have a traffic problem. LOL

Seriously tho: re-design and A-B test. :) Good luck!

Damn that's a HUGE drop. Good for you!

/Thread :2 cents: :thumbsup

DV, I have enjoyed your blog today. I was stuck on the whole "Adult industry" Video for far too long. I found it really informative.

Holy Fuck that's a big drop. I can't imagine that!!
One of my sites is black background with white text.

:mad::mad:

You would be shocked how much things like text, interface, color scheme and simplicity matter to your human visitors. Also keep Pathing in mind....

Are people reaching the best page of your site to fit their interests, or are they just reaching * A * page of your site that may not be best suited? Look at your internal link structure... Then ask yourself, if someone comes to this page and gets exactly what they want, am I doing a good job of offering them what they will likely want to see next? Creating a logical path through your content is like setting down bread crumbs for them to follow from page to page to offer to sale... not doing that is like saying "here, take whatever you came here for and go away" which always yields a higher bounce rate. :2 cents:

What's that about? :Oh crap

I like giving DV a hard time and I was mad at you for being so nice and encouraging him. :) :)


I'm just playing around. I don't know divy or anything. He just makes himself an easy target most of the time.

Bouncing boobies is irrelevant.:)

https://41.media.tumblr.com/610fe671...1ako1_1280.jpg

september 21, 2012 was the date the site-design was replaced with a new one... bouncerate dropped overnight from around 30% to under 10%... Later on in the graphic you see some peaks;tweaking and testing and then it dropped under 1% for a while... it's now still under 10%. (StrugglingBabes.com)

Design; look; feel and i think simplicity of site-structure, etc matters a lot...
One thing i learned is that you have influence on your bounce-rate...

So light page and dark text dropped your BR from 75% to less than 1% ?

What else do you think was relevant to the lowering of your BR design-wise?

Finally, have you profited a lot more because of this?

I really wish I knew.

I went from using Thesis theme/framework to a custom Canvas theme. Many people had previously told me the site looked "cluttered" before but I kept an identical layout. I thought the font sucked so I changed to one that is more easily read. At this point, I can only guess but there's no denying that whatever I did made a massive improvement.

Yeah, it's making more now. However, that site makes it's money from ads and I also changed the ad system to automatically refresh the ads without requiring a new page load. This increased the impressions many times over.

I rarely log into Google Analytics and didn't realize there was a graphic available for the bounce rate. Here is 2014.

http://www.702shooter.com/wp-content...2014bounce.png

Well thanks for sharing anyway. Did you customize the Canvas Theme yourself from within or did you get it done by a coder?

Did it myself.

I see your point but what is the affect on the ad's CTR when you do that? Any?

To be blunt....I don't know and I don't care. I'm not paid on clicks. There is less traffic but it's making more money and that's really all that matters to me.

I have never been to your site but I would presume it means that your search phrases don't match the content or there is very little (or redundant) content ... or the content isn't as awesome as you think it is.

This is fantastic!

I have a bounce rate of under 60% by analytics, which is ok, but would like to see under 10%!

However, my hits are so far from this! Maybe I need more affiliates or at least traffic, as my ccbill stats are showing a good level of sign ups per hit. Where is your traffic usually generated from?

The answer to that is in the quote you posted.

You need to break down your visitors to better understand where the traffic is coming from that is bouncing.
Perhaps you are spending money leading traffic to your site that is not in your best interest.
Look also for key words in search that bounce.

If you are going to use analytics, use them well.

Where did your traffic generate from?