Are Unique IPs Really Still Important?
 

Unique IPs (IPV4) are now becoming so rare that web hosts are trying to convince their customers to put multiple sites on a single IP and share IPs. Some of the larger web hosts have stopped giving multiple IPs with dedicated servers and are even rationing the IPs.

I still think I would rather host a different site on a unique IP because its an impartment of information which search engines will probably use against you from a ranking point of view.

What say you?

No longer important. Relative linking between different sites on the same IP hold water very well.

It really is about content. If it makes sense, and you do it right? IP means crap. It's about the end user experience. :2 cents:

Sure but my theory is that if you have two sites which have excellent unique content but both on the same subject matter and ranking well on the same keywords. If they share an IP, there is going to be a tendency for the search engine to want to drop one of those sites because they belong to the same entity.

The search engine may theorise that the entity is gaming the system or estimate that it is more likely to be the case.

Depends what you are doing; only you know if unique/dedicated IPs are important. Not even Harmon can make that determination.

Quite a few networks owned by the same person "compete" for the same terms.

Edit: and they're on the same IP. No, I won't post examples. Do your own homework.

I agree with Harmon. IMO dedicated IPs aren't as important as people make them out to be. If you're truly offering unique content on your sites, aren't spamming links, and offer a good experience to users, google isn't just going to step in and slap you just because they're all hosted on the same IP :)

Duplicate content on separate IPs is still duplicate content.

Linking schemes between your IPs is SEO 2003

This is so wrong I don't know where to begin, how about THIS IS FUCKING WRONG.

Did you know there are single IP addresses that host tens of thousands of sites ?

Anyone who tells you that you need different IP addresses for everything is talking out of their arse while standing around in their arseless chaps.

People who sell so called SEO hosting are selling bullshit based on a myth which is total crap.

Can I make it any clearer ?

Ip adresses were NEVER important and NEVER mattered. SEO hosting has always been a scam. Asking this question indicates a poor understanding of how search engines work. Using unique class c ips does nothing to disguise linking relationships between sites. In a business with more myth than fact, this has always been one of the most persistent and most annoying and it originated with a specific AdWords update (when people woke up to see minimum bids of 5-10.00 for keywords for them to be active because they were trying to weed out single page, landing pages vs actual sites) and there was a sudden need to mask site/landing page ownership and make them look like legit sites , not with SEO.

:thumbsup Correct answer right here.

It's been said again and again, over and over but these idiots still don't get it :helpme

Whoa, slow don there cowboy with the "these idiots still don't get it". I get it more than you know. If I wasn't in the middle of eating I would point it out to you in detail, and you would understand it.

http://i.imgur.com/LSKwA6U.jpg

I wasn't referring to you, I was making a veiled point about the idiots who sell so called SEO hosting. :thumbsup

http://bbspics.com/images/2015/02/27...eb-hosting.png

The same kind of idiots who sell servers for $99 with 1GB of RAM and a 250GB Hard Disk :1orglaugh

True + other stuff..:2 cents:

What about this SSL stuff and IPs? Aren't unique IPs still somewhat required for SSL protection?

Whoa, hold up here a second. This can't be true because that would mean Baddog is not actually an expert at SEO selling a quality product. I refuse to believe this.

Geesh, next thing you know you're going to be trying to convince me that promopimps is nothing more than an exact copy of JFK's services and that most of Baddog's "branding" seems to involve ripping off old milk commercials. :winkwink:

What's to stop you from sharing a IP between your site and your SSL certificate?

I tell you in advance, im ignorant about this.......

Individual IP addresses are important for privacy, but I don't think they do much, if anything, for SEO.

with the web running out of ips they dont matter like they used to and even then they did not matter all that much :2 cents::2 cents:

I use em just cause got a stack of them and never been asked to justify them. :2 cents:

No, they aren't, you can use SNI.

I didn't mean separate IP for site and SSL, I meant separate IP for site in general.

But yes, nowadays there is that mentioned SNI thing.

"Although hosting several sites on a single virtual private server is not a challenge with the use of virtual hosts, providing separate SSL certificates for each site traditionally required separate IP addresses. The process has recently been simplified through the use of Server Name Indication (SNI), which sends a site visitor the certificate that matches the requested server name."

https://www.digitalocean.com/communi...n-ubuntu-12-04

Some of the comments here are pretty damn funny!

Ranking sites with the same IP still counts if the content is similar or in part same niche and you're pointing for the same search terms. In that case you're risk of getting butt fucked is high to very fucking high.

So technically........ you're saying you agree with the OP ie me.

Google has changed path 412 times in 2014 and around 70 times already this year, what we just spoke about could have already been changed. Best suggestions: Don't listen to who thinks that they're a SEO whizz, don't listen to Matt Cutts, create crash test dummy sites and send them at least 3 weeks ahead of your actual projects.
Who knows who I am and knows who I SEO for will confirm that this is good advice.

Have a great weekend :)

This.

SEO in 2015 is about protecting and improving the user metrics of your site, originality of your site and backlink profile of your site. There are many ways to do this, and they are important. There ARE other reasons to use multiple IPs... privacy being one of them. :2 cents: