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How to optimize your customers engagement rate
Hello gfy,
Today while trying to sell you our services, I will try to talk you into using transactional (a.k.a. trigger) emails. Considering my past experience, I understand why a lot of you are afraid to work with promotional emails (although I totally disagree). Here I am talking about a much safer option, cause this type of mailing is not bulk. Despite it may seem dangerous, email still remains the single best way to engage with your customers, it allows you to address them directly and in the convenient time for them. Trigger email goes beyond that and gives you an opportunity to schedule the newsletter based on the actions your customer perform. Whenever they watch a video, pick a product, but do not proceed to buy it, fill in signup form and leave it unfinished - you can still earn money on them. And this is something 90% of the webmasters totally ignore - there are multiple ways for your traffic to convert and it doesn't have to only be buying more traffic. In our experience, for example, for abandoned forms the return rate may reach 10%, and it not only grants you additional conversions, but also gives you the necessary information about how active your users are which allows you to send further emails to already engaged users and get further profit. We at Blacksadhorse can offer a specific solution for every case. If you would like to discuss details, don't hesitate to contact Daniel [email protected] skype: bsh.daniel or, of course, me :thumbsup |
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Breakthrough in Mass Mailing ? Black Sad Horse |
Bookmarked for future references :thumbsup
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