how do you fight AdBlock ?

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  • Google Expert
    Webmaster
    • Jun 2004
    • 14294

    #1

    how do you fight AdBlock ?

    AdBlock blocks about 40% of all your users.

    This especially sucks if you buy/sell banner ad spots.

    Are there any ways to fight it?
  • _Richard_
    Too lazy to set a custom title
    • Oct 2006
    • 30989

    #2
    i guess you could run an adblocker, and try and figure out why some ads show and some don't

    Comment

    • Google Expert
      Webmaster
      • Jun 2004
      • 14294

      #3
      Originally posted by _Richard_
      i guess you could run an adblocker, and try and figure out why some ads show and some don't
      tell that to pornhub.com

      you'd think that with their resources they'd find a way

      Comment

      • seeandsee
        Check SIG!
        • Mar 2006
        • 50945

        #4
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        Comment

        • Google Expert
          Webmaster
          • Jun 2004
          • 14294

          #5
          Originally posted by seeandsee
          Scripts all the way, detect ad block, serve innovative ads
          example URL?

          Comment

          • j3rkules
            VIP
            • Jul 2013
            • 22101

            #6
            It is even worse in porn... Text links work better if you use some affiliate link cloaking plugins.

            Comment

            • HomerSimpson
              Too lazy to set a custom title
              • Sep 2005
              • 13826

              #7
              Originally posted by Muad'Dib
              example URL?
              there are simple ways to detect if adblocker is on... you can even log that to your google analytics (since that's not blocked) so you can get EXACT number of visitors using adblock.

              than you could come up with a strategy to replace these ads that are blocked with some simple banner or html5 or textlink ads or whatever...

              you can contact me on email if you need help with that (in sig)
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              Comment

              • robwod
                Confirmed User
                • Nov 2005
                • 2540

                #8
                Originally posted by HomerSimpson
                there are simple ways to detect if adblocker is on... you can even log that to your google analytics (since that's not blocked) so you can get EXACT number of visitors using adblock.

                than you could come up with a strategy to replace these ads that are blocked with some simple banner or html5 or textlink ads or whatever...

                you can contact me on email if you need help with that (in sig)
                Exactly. I'll never understand, for the life of me, why people do stuff like redirect people with Adblock or block them from accessing your site, etc. AdBlockers are here to stay, people need to get over it and find a way to engage the user without blocking them.

                A simple (simplified) case of the following does the trick:

                (IF adblocker==true { show_alternative_html5ad} else {show_normal_ad})

                Of course, the above is not actual code, but the simple logic for it.

                Similarly, why advertisers, sponsors, ad agencies, etc continue to insist on using flash, iframes, etc (the stuff typically blocked by free basic adblockers by default) is mind-boggling. Using a simple push/pull and html5 based ads in the case of an adblocker just makes so much more sense to me.
                NSFW

                Comment

                • TrafficRush
                  See My SIG!
                  • Dec 2003
                  • 2099

                  #9
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                  Comment

                  • Bladewire
                    StraightBro
                    • Aug 2003
                    • 56220

                    #10
                    Originally posted by TrafficRush






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                    Comment

                    • newxxx
                      Creative3Dcash.com
                      • Mar 2008
                      • 334

                      #11
                      Originally posted by Muad'Dib
                      Are there any ways to fight it?
                      Non-standard banners

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                      • Google Expert
                        Webmaster
                        • Jun 2004
                        • 14294

                        #12
                        Originally posted by newxxx
                        Non-standard banners
                        WOW! You're good! Why didn't I think of that?!
                        Maybe I should also rename ad files from /banner1.gif to something else?


                        The problems start when you install a script to rotate the ads. Somehow AdBlock detects it.

                        Comment

                        • DigitalPimpNetwork
                          Digital Pimp
                          • Mar 2012
                          • 511

                          #13
                          TrafficHaus has this technology, check them out!
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