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-   -   Business An alternative subscription model (https://gfy.com/showthread.php?t=1212901)

Barry-xlovecam 08-20-2016 07:01 AM

An alternative subscription model
 
https://s3.postimg.org/noykk8grj/yea...n_offer002.png
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What could you monetize with this type of model?

Maybe, a useful collection of older content -- bandwidth is pretty cheap these days.

For instance, I have tens of thousands of VIP webcam videos from 2006 to 2012. For a lot of people at this price point -- this would be a good deal. This might offer the possibility of having an advertising platform for a low value freemium/tipping camsite. But the traffic would be pre approved "one-click" within our billing system.

Pay sites could offer upsells to newer release content.

Also what might the possibilities be using this sort of model, even at a lower price point, to create a payment source available traffic funnel? What would a lead like this be worth?

BigFurry 08-20-2016 03:51 PM

I don't really understand what the model is. Long cheap subscription?

candyflip 08-20-2016 04:41 PM

Maybe read the terms and conditions? This is obviously for the digital edition of a newspaper.

Barry-xlovecam 08-20-2016 07:25 PM

It is an annual gambit for the low value customer. This subscribe model is trying to sell an annual subscription to a customer that gets the product for free for many sources. Newspapers are highly commoditized online and adblockers are making any monetization difficult = ''perfect storm.''

Sort of like a way to monetize free tube viewers or monetize freemium cam viewers. Force the user to pay a little for a semi-premium or an ad free experience.

If I could get 50,000 * $10 annual ($500K) subscribers to underutilized content that I have sitting on the shelf doing very little or nothing -- It is mostly pure profit also getting prequalified customers to advertise more products for sale to -- people that have bought successfully.

You don't think a 10% of your freeloaders would pay $10/yr to watch what you give away now? Making your better content disappear behind a new mini priced annual paywall.

Relic 08-20-2016 07:30 PM

Quote:

Originally Posted by Barry-xlovecam (Post 21114643)
the low value customer

clueless

plaster 08-20-2016 07:35 PM

Model nightmare using their vids regardless if it's in your terms or not. Cam girls don't want their cam sessions on the web... period.

Struggle4Bucks 08-20-2016 09:44 PM

Quote:

Originally Posted by plaster (Post 21114667)
Model nightmare using their vids regardless if it's in your terms or not. Cam girls don't want their cam sessions on the web... period.

I agree... I think it's bad taste to sell sneaky recorded vids of webcam girls...

Nitzer Ebb 08-20-2016 09:59 PM

I would charge a bit higher rate. I think a lot of people would get suspicious and spooked questioning this low rate and if its another site from 12clicks.

Barry-xlovecam 08-21-2016 06:02 AM

WTF are you talking about? These vids are given to us by our models to be sold or used for promotional purposes.

If you think like a dirtball -- you probably are one.

woj 08-21-2016 06:09 AM

try it... but I doubt it will work very well... there are 2 types of customers...
1. "fuck paying for porn" - for those you could make it $1/year and they still wouldn't buy it
2. "I don't mind paying for stuff I like" - in this case $10/year will convert only marginally better than $30/month...

Ferus 08-21-2016 06:15 AM

- $18 yearly membership
- Watermark the videos with domain X (must be different from the cam brand domain)
- Make domain X the landingpage for your camsite with loads of short quality trailers
- Domain x should be something like "CamShowCaps" or "CamsShowDump" - The name should indicate(but not say) its communitydriven.
- Hope they steal the videos and post them on tubes, to drive traffic to domain X

IF everything fails, you still have raised the value of domain X

Barry-xlovecam 08-21-2016 07:25 AM

Quote:

Originally Posted by Ferus (Post 21115069)
- $18 yearly membership
- Watermark the videos with domain X (must be different from the cam brand domain)
- Make domain X the landingpage for your camsite with loads of short quality trailers
- Domain x should be something like "CamShowCaps" or "CamsShowDump" - The name should indicate(but not say) its communitydriven.
- Hope they steal the videos and post them on tubes, to drive traffic to domain X

IF everything fails, you still have raised the value of domain X

  • Higher annual sub may be better.
  • The vids will not be jacked easily MPEG-Dash EME.
  • I would depend on SEO traffic -- the tube cam vids are very limited crap mostly.
  • I would use a different domain and filter the traffic.
  • As we own a registry a name is not an availability issue.
  • I would limit network ad traffic to a branding and seeding operation.
I would actually like to pay a per view fee to the models posting the vids. Basically, the models' content will be producing that traffic -- linking that traffic to that model.cam web domain is a real possibility with a broadcast API and a billing wallet for the customer. And perhaps, an affiliate ($5?) CPA/PPS to the main (cam caps tube) site subscription sales -- so the price is $24.99 a year now :warning :) Still, an inexpensive price point.
Note: this is a 'working idea' for a new cam site and would not effect our current cam sites and their terms and agreements.
  • One of the reasons for the declines people are citing in the various adult segments is the sales conversion declines. The ugly truth is most of the new users on the Internet are from developing nations and with less money to spend -- $25/year might be a major Internet purchase decision for many of these folks. Offering a reduced price service that is affordable to these people, if the service can be profitable, will increase market share and bottom line profits.

  • I would also cap the monthly customer download bandwidth access to a reasonable value -- but webcam videos are not as costly like 1080p bandwith so that would not be a problem.

  • I liked the low cost digital subscription price of that paper. Digital media like a ''newspaper'' has all the printing and distribution costs removed. If the big boys like the NYTimes and the WSJ were $50 annually for access to most content, namely: news and editorial, (limited as compared to a full subscription,) they would sell a lot of these subscriptions.

  • 32% cite that the reason they don't buy is because of the price point -- the product is too expensive.

https://cdn.shopify.com/s/files/1/00...tisia.jpg?1925

woj 08-21-2016 08:36 AM

Quote:

Originally Posted by Barry-xlovecam (Post 21115135)
32% cite that the reason they don't buy is because of the price point -- the product is too expensive.

that's for buying physical goods where there is no free substitute, so that statistic is meaningless in the context of adult entertainment...

what you are proposing has been done already with the AVS systems back in the days... it converted alright, but not really any better than ordinary $30-$40/month subscriptions...

Barry-xlovecam 08-21-2016 10:05 AM

So says the advocate for a business model in serious decline :2 cents:

I am really not interested in the porn industry's Macro Philosophy and excuses for dwindling performance.

Sly 08-21-2016 10:16 AM

Quote:

Originally Posted by Barry-xlovecam (Post 21115417)
So says the advocate for a business model in serious decline :2 cents:

I am really not interested in the porn industry's Macro Philosophy and excuses for dwindling performance.

As an affiliate, my web cam users average me $75 per. It takes roughly 1,000 visitors of mixed geos and traffic sources to get said user. As an affiliate making, let's say 50% revenue share, I would have to convert that traffic at roughly 1:70 to make the same amount of money. As the site owner, after expenses you would need around 1:100.

Lot of work for little money.

Barry-xlovecam 08-21-2016 11:12 AM

Quote:

Originally Posted by Sly (Post 21115426)
As an affiliate, my web cam users average me $75 per. It takes roughly 1,000 visitors of mixed geos and traffic sources to get said user. As an affiliate making, let's say 50% revenue share, I would have to convert that traffic at roughly 1:70 to make the same amount of money. As the site owner, after expenses you would need around 1:100.

Lot of work for little money.

That is sort of funny because I was waiting to total a whale customer's purchases for the last 30 day just prior to reading your post. Not to rub-it-in or anything; this guy bought $5,385 in the last 30 days and has been going like this for months. We have some customers like this -- not the majority of course. However, you really don't know what a cam site makes :2 cents:

Pointless to try to extrapolate because of all of the revenue variables. I never count the money in another man's pocket -- guys dressed in polo shirts and jeans get into Rolls Royces and Bentleys a lot too :2 cents:

plaster 08-21-2016 11:17 AM

I don't understand this thread. Sell used cam videos for dirt cheap to people who typically don't buy?

How do you 1 click the subscription if they don't buy prior?

Sly 08-21-2016 11:22 AM

Quote:

Originally Posted by Barry-xlovecam (Post 21115486)
That is sort of funny because I was waiting to total a whale customer's purchases for the last 30 day just prior to reading your post. Not to rub-it-in or anything; this guy bought $5,385 in the last 30 days and has been going like this for months. We have some customers like this -- not the majority of course. However, you really don't know what a cam site makes :2 cents:

Pointless to try to extrapolate because of all of the revenue variables. I never count the money in another man's pocket -- guys dressed in polo shirts and jeans get into Rolls Royces and Bentleys a lot too :2 cents:

I have had a few whales as well. I listed my average as an affiliate. Making $75 from 30%, of course the WebCam company makes good money on that transaction. Why ask opinions of others and get so defensive when they give an opinion that doesn't jive with your view?

I think it's a waste of traffic. If you don't, go balls to the wall and see what happens.

Barry-xlovecam 08-21-2016 12:11 PM

I don't really am not optimizing this new segment for the typical affiliates' traffic.
If that traffic won't buy into a cheap sign-up like I am talking about there are other opportunities for it -- all traffic is not equal -- that is for sure :2 cents:

But if only 1:1000 of your traffic clicks through -- what about the other 999? If you are doing something useful with that traffic fine but if it isn't making you any money ... I have the same traffic issues -- do you think we convert 1:1 all the type-ins, AdWords and the limited SEO traffic that get? Certainly not. Could I utilize this non-monetizing traffic somehow? That is the point.

AmeliaG 08-21-2016 12:39 PM

Interesting idea. I had a site like many years years ago where members could access promo from my other sites, plus a few exclusive things. I was using Urchin for stats and just tracking with that and customer data, and it didn't seem like the site up sold anything else terribly well. I worried that some customers chose the less good site based on price point and then didn't get how much better a more expensive one would be. But that was pay site to pay site.

As your primary upsell is cams, if the videos are at all entertaining or at least entertaining enough that nobody feels ripped off for their ten bucks, for your specific model, I could see that being a useful wait-don't-leave-yet offer. Your dev costs are basically just design, right?

plaster 08-21-2016 10:00 PM

Quote:

Originally Posted by Barry-xlovecam (Post 21115135)

That graph represents like 400% to 500% if you add it all up. You can't have more then 100%, you know that right?

Unless people are leaving for a multitude of reasons, but for that chart to be accurate, people would have to be leaving a site during billing process for like 5 different reasons each. It's statistically impossible.

Barry-xlovecam 08-22-2016 04:40 AM

Ever hear of a multiple choice question?

ilnjscb 08-22-2016 05:30 AM

Most subs (not cam, or so I've been told) don't last a year. They're just monetizing all traffic, and they're looking for a price point that breaks resistance.


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