Google punishes sites with pop-up adverts
 

Google is to penalise websites that feature intrusive pop-up adverts.


It is updating the algorithms used to rank its search results so that offending pages are more likely to get lower placings.

The change is due to come into effect on 10 January.

Google makes much of its money from placing ads on the mobile web. One expert said the company wanted to give users one less reason to use ad-blockers or search within apps instead.

For its part, Google said the move should make using some of its results less frustrating.

"Pages that show intrusive interstitials [elements that cover the content] provide a poorer experience to users than other pages where content is immediately accessible," it blogged.

"This can be problematic on mobile devices where screens are often smaller."
Punishing pop-ups

The California-based company gave three examples of practices it wanted to discourage:

- pop-ups that covered part of the main content when the user clicked on to a page

- an intermediary webpage that had to be dismissed before the main content could be seen

- an ad that filled the web browser's screen so users had to scroll down "below the fold" before they could see the material they wanted

Google will, however, make some exceptions.

Pop-ups that alert readers to the use of cookies are still permissible, for example, as are ones that require log-in details to let visitors get behind a paywall.

Continued Google punishes sites with pop-up adverts - BBC News

Good.

8char

Interstitials are often part of the bread and butter for advertisers. Interesting how this will affect affiliates and advertisers.

At first it will not be good for advertisers as they will see their clicks, revenue, etc drop. BUT, over time, this will help advertisers because of the ads that are left to purchase they will be more valueable if the visitor finds the site itself more appealing and sticks around longer.

:2 cents:

does this inc. pop under?

I ask, because they're the same thing, but the obvious, different :2 cents:

Shame as pops have always worked for me.

Its about fucking time.

Those are different, I don't think that's the kind of pop up Google's talking about.

You know, those annoying lightboxes with ads and countdown timers..

A lot of those big sites won't see a difference, like those click bait sites, because they get traffic from paid placements and smo instead of seo, though.. :/

Well isn't that a kick in the sack

For the porn industry, this is a huge boost. Adverts have killed so much revenue it's now reducing porn to a micro industry.

The benefits for sellers, affiliates, and advertisers will be huge.

This is going to be a massive effect on the business

Finally free to enter a siteand dont see annoying popup

Great news!! :thumbsup

I often don't click on links from sites which I know have popups, saves me the stress of having to close them. If a site I don't know gives me more than one popup I normally close the site straight away out of anger and as I assume the site cannot be trusted

ultra aggressive popups that have nothing to do with porn finally got noticed, did they

Get this, Adapt or die.

Most browsers blocking popups by default.
Google means floaters i think.

Finally a good news from Google

A nice step. The sooner they implement it the better.

It is mean that popads, popcash, popmyads and bunch of popups ad network will close their store?

Of course not :)

I wish they would implement now. Then I can log in to webmaster accounts on consumer sites without 2-3 annoying pops for shit I don't want popping up every time.

they'll either change their methods or still find business.

I find it wrong for google to do this on account for these businesses that have spent time & money creating a service, to have it now taken away :2 cents:


@ thread, no one still said, is this all pop advertising, pop unders aswell as pop ups please?