Profits down for Match.com as Britons turn to free dating apps
 

Profits down for Match.com as Britons turn to free dating apps

"Topline profits down 80% for the dating site as more internet daters opt for mobile-based Tinder and other free apps."

“The popularity of free dating apps has made a big impact on online dating over the last several years by dispelling perceptions, opening up online dating to a new market and driving mobile usage,” says Mintel analyst Rebecca McGrath of the research, which found nearly 60% of people who had used a free dating app or site said they would not pay to use one.

Getting users to pay for apps that they have previously used for free will be key to the industry’s future success, added McGrath.

Will this be the next industry we lose to free options?

Only takes a 10% drop in revenue to wipe profits out.

what do the free dating apps advertise?

One name comes to mind: "Marcus Frind"

This was entirely predictable and that lucky bastard sold (Plentyoffish) to them at just the right time.

Yup. I have a gay dating site and the free apps (36 free gay dating apps last time I counted) and free tubes cut my income almost in half.

Im still reeling from it. Still not sure what to do to start making money in adult again.

An advert on Grinder or Tinder wouldn't make a lot of money. Not even ones selling condoms.

Here's another thought. How have the apps that allow the user to link up with a hot one night stand, effected the escort business?

Back in the day, it was hard work to find a guaranteed fuck unless you paid for it. How easier is it now with Tinder?

Escorts are on the apps and offer to do things others online at that specific time like travel to you, do what you want, bring you drugs, bring another escort etc.

Dating apps have made people looking extremely lazy and picky, which is good for escorts :thumbsup

Anyone promoting match.com offers?

not really :2 cents:

Good point. hookers keeping up with the times. LOL