More Sales From Social Media Or Tubes?
 

It's now 2017 and the Adult landscape is changing yet again (or has changed). Five years ago the free tube sites ruled the day. Post a video, get it on the Homepage and literally hundreds of thousands (or even millions) of people would see it, your watermark, and your brand. Great for type-ins!

Then a couple years later the tubes began consolidating with giant ones gobbling up the smaller tubes thus collecting scattered traffic into a few mega-sources. Meanwhile, this thing called "social media" began growing, and growing, while the overall traffic of the tube sites began shrinking.

So today, in 2017, which platform brings in more sales? Tube sites - who still have millions of daily visitors - or social media places like Twitter, instagram and all the rest?

Lastly, which do YOU focus on? Obviously both but which brings you more sales so you concentrate on that more?

Simple but very important questions for Webmasters. :) Thanks in advance! :thumbsup

No input from you? More Sales From Social Media Or Tubes?

Ahh I figured I would see what others are doing first. But since you mentioned it...I've been doing tube submits for years now and have a fairly organized and effective 'system' for doing so. But remember I am promoting something like 35 paysites (and more all the time) so it's a bit complex. But right now the majority of sales are coming from tubes (and mailings).

For me, doing social media is a new thing. My delay was: how do I fucking tweet 35 paysites DAILY? Ugh...now I am actually just setting up Porn Nerd Network and a couple others and doing all tweets and postings from that identity. I'm just starting and the summer is probably not the best time to roll this out but I'm here to learn from others so let's see what happens. :)

How about for you?

As long as you don't spam, social media suck for adult. The only exception is Twitter.

FB, IG, YT - all of them are highly anti-porn oriented.. they can delete your shit anytime with no fuckin reason given.

IG can be pretty safe as long as you post mild non nude pictures and don't promote porn in your profile, but then the traffic is low.

In terms of sales and traffic amount you can't compare that to tubes.

I'm only just getting around to Snapchat. A lot of the cam girls are selling "access to my Snapchat" etc. so it's clearly being used to promote and I guess converting - for the cam girls at least.

I've also started to move towards a single Twitter account. I still use the satellite accounts occasionally and retweet them from the main account. I scrapped my tumblr accounts recently as I wasn't seeing great results.

Social media like Twitter can be good, but you can't just spam a few links and leave it at that, engagement is the key

How dare you question the power of tube sites ...

I'm the same with tubes and mailings, us both being around for a looong time we have lots of stuff out there and a huge datasevif thousands of users over the years to email.

I've never used Twitter to promote. Facebook works very well for me as does Tumblr. Tumblr is heavy on traffic but lower on conversions because of age and traffic sources (third world, hitbots, etc.). Facebook is better for older more solid conversion and people that will rebill a lot. I have a nice Snapchat community of high profile tumblrs I can get stuff out to quickly, one on one, without getting lost in the Tumblr to Tumblr communication or missing a good promo post. I'm delving into Snapchat maps as a way of promoting local guys to see if conversions are higher for that highly target demographic.

Wow a lot of great responses so far in this thread. Keep them coming! :thumbsup

It sounds like you have a lot more experience with these things than I do. LOL I'm also getting that I need to go to school on each site, since Twitter is so different from Tumblr etc. I guess once I get going it won't take that much time to roll through and post to the different sites but right now it amazes me how many 'social media' sites there are that people feel the need to feed.

We post a single clip daily to about 10 targeted tubes
Have a tumbler with about 10,000 followers updated daily
Do a bit of twitter
..and yes still post daily to about 10 forums..." And Bob's your uncle"

We do not know about anything else, but willing to listen.

If you're a 'solo girl site' then it has to be social media.
For general paysites, then the tubes.

There is such is a big divide now between solo sites and the more general paysites in marketing these days.

I think your question is not really correct.
because at the end the question is how much you make with your working time.

I know people who works 8 hours per day with tubes and make 1000 dollar - i know other guys spending the same time and make 100.000

same thing will happen with the social media. if you know HOW to market and have the tools and the experience you can make money with everything.

the biggest problem of our industry is that this kind of questions are not only asked they are often answered also. that leads to the fact that every niche will become a bubble.
one is copying the other (including the mistakes) and many mice doesn´t make the cake bigger.

but generally there is still the same money in the market and with a bit brainwork you can get it.

You have to teach people what they want

Porn Nerd who was formerly known as ... I forget but it was something else:

Can you post ratios? Even ballpark? Paul is probably asleep in Czechia right now so we should be safe :-)

Well with so many sites, so many videos going out to tubes (around 100 per week) it's a bit of a challenge to track each sale accurately. But overall conversion rates remain steady at around 1:750-1:1000. This is from tube submits. The overall views per tube are way down but the CTR for my banners actually went up from last year, to around 3.2%.

For social media, when the girlfriend would Tweet one of my best sites, we would get a couple sales here and there. As I ramp up the social stuff we should see some more action (I am hoping).

:)

Thanks man you remain one of the few the proud

Tubes send more direct sales, but I think having a strong social media presence is important.

I believe there are many potential subscribers who want to see that the paysite they are thinking of joining is 'alive'. Having clear update schedules, an active Twitter feed, etc. will help make them comfortable signing up to a site that is far from dead.

Also, just because direct sales from social media may be less (in our case at least), there's a good chance those who start following you on Twitter may eventually become a subscriber and it may come from a direct type-in rather than them clicking on something you tweeted.

There are effective ways of marketing on each. Plenty of people making a killing on Snapchat pushing their white labels, then using that money to go buy nav tabs at Exo / directly / wherever and using that money for Snapchat shout outs from girls like Gianna Nicole then rinse & repeat. There's also plenty of people still making a killing doing tube submits - as affiliates & program owners.

Neither method is "better". It just depends on what you know & how you apply that.

Of course, the best is a comprehensive strategy attacking them all effectively.

One thing remains true: there's lots of naysayers complaining often & there's people grinding it out making money.

I think you are comparing apples and oranges.

Tubes welcome your activities for the most part.
With limited exception, *Explicit Adult* activities are forbidden by the TOS/AUP common in mainstream social media.

Point is: your efforts can be at risk. Consider the risk to reward ratios in how you evaluate the ROMI (return on marketing investment).

thommy also makes a valid point in evaluating the time spent developing referrals/leads and then there is their brand-building v. last click marketing see: https://www.google.com/search?q=last+click+marketing

When you are advertising your 'product' in many medias -- how many customer touchpoints do you reach? In other words, did that customer first see your brand in social media, then see the brand on a tube clip or banner, then click into your site after seeing your ad again in the same or another social media setting?

You can't get rich off the lay-down buyer -- he sees one ad, clicks in and makes an immediate purchase.

Also, what is the customer acquisition cost per media. Is the customer who sees your ad in multiple places more expensive to acquire -- is he really? What is the CLV (customer lifetime value) in different advertising schema?

You should incorporate some of these examples, as they are available to you, for a real analysis and comparison.

Five years ago the free tube sites ruled the day. Post a video, get it on the Homepage and literally hundreds of thousands (or even millions) of people would see it, your watermark, and your brand. And move on to the next video or rub one out and go back to what they were doing.

How do you submit to Tubes with old content?

Social media sites are definitely good for branding purposes, but it will not get you many clicks or sales unless you have something very unique.

:1orglaugh:1orglaugh:1orglaugh

:1orglaugh:1orglaugh:1orglaugh

Social media can send a lot of traffic and it converts, think that tubes converts better tough...

Of course they are "apples and oranges". If I wanted to ask a comparison between which TUBE is better hen it would be apples-to-apples, or which social media outlet is better (oranges-to-oranges).

Deep analysis like you are referring to is easier to do with larger Programs who have the resources to do such analysis. Plus, I'm not sure how accurately you can determine some of the metrics you mentioned. Maybe it's easier with cams vs. paysites but I do the best I can. :)

I won't answer this because:

A. The question proves your overall ignorance
B. You only want to know so you can submit old Paul Markham content to the tubes and I will not play a role in spreading such content around the web.

:D

That's why I said: "You should incorporate some of these examples, as they are available to you, for a real analysis and comparison."

Reaching conclusions based on 'best guess' doesn't accomplish much.

You can cookie and fingerprint browsers and be better than 30%-60% correct perhaps but that has got to be better than nothing. Enough to form a representative sample that you can extrapolate with pretty good accuracy.

However, ad content is going to be very specific to your results -- that is good really as you over time could see progress or decline based on market factors.

Classic porn clips are HUGE on tubes. Surfers like the older style now and subscribe to sites with the older stuff. I think it's because it has more substance and not bland cookie cutter crap.

What could I say? I don't know about social media.. But my old methods now have shit sale states.. What I'm going to do? Infect people with porn and make them to pay

Dammit!! Now you got the old man thinking about submitting his Paul Markham Teens crap to tubes. :(

If millions of people suddenly start moving away from porn because of Paul Markham uploads it's on YOU man, not me. LOL

:repuke

:evil-laug :evil-laug :evil-laug

:1orglaugh:1orglaugh:1orglaugh:thumbsup

I tend to agree with this.
A lot of tube owners are snobbish and insist that content submitted must be HD, be at a certain higher resolution, have higher FPS, It must be relatively new etc etc as it makes their site look better.
These are the sites who send very little traffic back to your sites and look extremely genetic and un-interesting.

Now go look at the big tubes who have the most traffic and you'll see the most popular ones have a shitload of amateur/homemade/low res vids/older SD content which are massively popular and seem to get the most (positive) comments from Joe public.

Absolutely true! Many of my most popular sites have content shot 5, 10, even 40 years ago. To me, if a video gets massive views, has a great CTR and makes actual sales then that's ALL that should matter. I don't care if the video is 20 years old or shot last week. It's all about the m-o-n-e-y (or should be).

Hit the nail on the head.

New isn't always better and there's nothing wrong with mixing and matching older content and re-releasing it for a new generation of viewers. If what you're doing works for you (ie, makes money while costing significantly less to produce/license than new releases), then more power to you.

:1orglaugh

Because the Internet is a series of tubes.
Senator Ted Stevens told us so, remember?

You know that Captain! :D

Edited to make it correct.

I was referring to his lack of new content. Most of it cookie cutter scenes.

Of course, back in the day we put more into producing content.

To send traffic where? I have no need to promote anything and no desire to.

Tubes only purpose is to sell clicks. They don't care what porn gets sold of porn clips it's a method of getting traffic.

You have confirmed what I know, you have no, or very little, new content.

LOL

Paul a serious question: do you even KNOW what my sites are? Seriously do you?

I release a new site about every 1-2 months. Some have older content but others have brand-new content. This is my newest paysite, launched just seven weeks ago (and prominently displayed on ALL my Tours):

Swing My Wife - www.swingmywife.com
All 4k 1080p full scenes, all shot within the last 6 months. Doing well? Fuck yeah!!

The site before Swing My Wife (3 months old):

www.teenporntryouts.com - Teen Porn Tryouts
Older content (2-3 years old) but still 1920x1080 HD. And guess what? Making sales!

But please carry on with your insightful insights. :1orglaugh