time charge
 

how can I improve the loading time of my web krakenhot[.]com? any advice thanks

Lose the animated .gif (s) they are huge files

Try chrome F12 and click the 'performance tab'

You should optimize the images to reduce their size.

Your video playback seems to be lagging, even for a file size of just 55mb, I would suggest upgrading to a better server than what you currently have, imagine if 20 people load a video of 55mb's. You will lose alot of visitors.

You are also loading several videos as banners on your index. (several jwplayer instances with small mp4s).

Maybe turn those into (optimized) gifs and lazyload so it wont load all the images on pageload but only when they are needed.

Also are you aware your theme is not activated on all your pages? for example krakenhot[.]com/videos/

The page itself loads pretty quick here but you can also try to preload cache, I see you use "W3 Total Cache" and there should be an option for this. This way there should be a "hot" cached copy that can be served to the user instead of the user generating a fresh one on first hit.

Good luck!