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Anyone did tour performance analysis ?
Noticed how one of the reasons why some programs is converting better, how those which convert better simply have better tour. So far i noticed this types of most common tours:
1. Nothing but single image/text leading to billing page 2.Bunch of images/text thru multiple pages, all leading to billing page no matter what you click also known as "blind tour" 3.Same as #2, but with one or two video which user can play on top of page 4.As number #2, but each image contain preview video of xx seconds or any other content I as affiliate cannot affect how tour look unless paysite owner is willing to do custom changes, however i can make a pre-lander tour. So the question is ,which of these tour types convert best. I have feeling how number 4 is best one as one of general marketing rules, is how no matter what you trying to sell, is good to provide as much is possible promotional material and information. So we have a case here, where one program could have higher CPA/PPS rate or even better retention in case of revshare link , but if his tour suck it's not use as it does not prompt users to subscribe. |
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