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Results with "survey" landing pages
I noticed more and more programs are using "survey" landing pages instead of normal tours.
Have you got good results with them? Thanks! |
You're about 5 years too late to the game. They still work ok.
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Anyway do they bring better results than the "classic" ones (tube-style, tgp-style etc...)? |
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Only way to see if it works for you is to test it. It worked really well before, now (for my traffic/sites i promote) others landers are better |
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also it hardly depends on how the user reached the landingpage. if you have already enough CLEAR information on the ad and you did not cover the message with a blinking or fast gif banner you will be probably better with a page that leads fast and directly to signup. if you are using survey pages in mobile you should prevent silly questions for IOS or other expensive devices - they will not work. all in all it is not a question if this lander or that lander is doing better - it is a question of HOW GOOD you understand your customer and HOW CLEAR your message is. i have seen very nice working ad campaigns that did not go though ANY lander but directly to the signup page. |
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