Does Push harm SEO?
 

Hey guys,

Do push notifications harm Google ranking?
What is your experience?

Thanks in advance

Pretty good question, it's annoying as fuck (if you don't have disabled it in your browser).

If I understood correctly, code for Push notification has nothing to do with your site, it goes into the browser.

And - Reddit uses it, so I think is safe :)

Yes.If you do it excessive and promote low quality offers that does only rip off users
it will harm your seo, because people sees your domain on the push and they will avoid
your site on the next searches.This mean google will track it people avoiding your site even when it´s
ranking top 3.Your site will drop in rankings weeks/month after you started pushing shit.

it does not directly harm SEO but indirectly.


if you use the standard push notification you will see a increase of people leaving the page - so the jump-off rate will be higher and this indeed effects the search position on the long run.

there are smoother ways to do it but in general you are already too late as most people have deactivated them already.

Two weeks ago I started using Admaven Push notification ad beuause I used to make good money with Exoclick on Pop traffic, it's the first time I got worng message about Pop's from Google, my site rate starts to grow... it was prettry good movement to change it. For me push notification better them Pop traffic.

Do you mean pops hurt SEO?

Nope, It doesn't harm your site SEO for now.

Pop ups can harm your rankings, but push? I don't think so

That good question, I think if you using Pop some offer can be harmful to your site and SEO by using a lot of bad backlinks there is no good way to stop him.

what Thommy says make sense. Meanwhile, it doesn't seem to affect SEO but doesn't rely too much on push, at some point Google can do the same what they did with popups. Check out bounce rate from push traffic resource to see is it much different compared to SE traffic.

I just did on my site and bounce is surprising 37,84% while time on site is 3 minutes.

Yep, any action which disrupt user experience can affect bounce rate, and that is one of seo factors.

many years ago when browsers and firewalls haven´t been that picky we had an own java application for users to download. we promoted it in the site with a little banner.

the advantage we gave to the users was a secret link to a HQ video that we kept available for a time only for those who had the application.

the application opened a little window on the users desktop with the link information when a new "secret video" was online.

we did NOT promote any 3rd party stuff with this java application - only this "hidden contents" have been promoted.
but what we sold was the adspace on this "secret page" and it was the most wanted and highest paid adspace in the network.

sure it took a while til we had a huge number of users as it was not aggressively promoted - but near to never it was deinstalled and users loved it.

push notification is not used to give the user a service - it is used to send him advertisement. and this is why every push notification send will decrease the number of push subscribers - this is a dumb way of longterm marketing.