Originally Posted by Neighbor (Post 22542058)

A conversion is simply a defined goal/action that is completed. (and everyone has their own goals they count as a conversion)

For example:

*You hit the trackable link, go to a lander, and have a lead form. The data gets entered and submitted... That's a conversion.

*You hit the trackable link, go to a lander, and register for their email list... That's a conversion.

*You hit the trackable link, go to a lander, products are there and something is bought...that's a conversion

*You hit the trackable link, go to a lander and register for the site (probably free)...that's a conversion. (going from a free member to a paid membership could also be counted as a conversion, based on the goals you established)

Measuring and Tracking, well that's NATS or NATS for Networks silly ;)

Originally Posted by danep (Post 22542238)

I see what you guys mean, however, what happens before the user turns into cash? Are there stages? Are there steps in which a drop happens which you can refine?
I'll give you an example from a clipsite I was testing. Once I decided to make a test purchase, the redirection to a payment gateway page and the error of processing completely killed the conversion. I'm not assuming a regular user will contact the clipsite, or the credit company as to why they are being denied from purchasing on an adult site:)
My experience with vanilla e-commerce and tourism is that there are micro stages before turning traffic into $$$, and that understanding these stages is no less important than bringing in traffic. John Nats understands my approach:)

Originally Posted by Neighbor (Post 22542058)

A conversion is simply a defined goal/action that is completed. (and everyone has their own goals they count as a conversion)

For example:

*You hit the trackable link, go to a lander, and have a lead form. The data gets entered and submitted... That's a conversion.

*You hit the trackable link, go to a lander, and register for their email list... That's a conversion.

*You hit the trackable link, go to a lander, products are there and something is bought...that's a conversion

*You hit the trackable link, go to a lander and register for the site (probably free)...that's a conversion. (going from a free member to a paid membership could also be counted as a conversion, based on the goals you established)

Measuring and Tracking, well that's NATS or NATS for Networks silly ;)

Originally Posted by femdomdestiny (Post 22542366)

Only real sales here. No signups, free trials, emails that will stay undelivered for various reasons, etc.

Originally Posted by femdomdestiny (Post 22542366)

Only real sales here. No signups, free trials, emails that will stay undelivered for various reasons, etc.

Originally Posted by danep (Post 22542385)

So the only action of value to your business is when someone spends money on your website? I'm not criticizing, I'm simply asking as a novice.

Originally Posted by danep (Post 22542414)

Cool. Do you have any monitoring of how many times someone visits your website before making a purchase? (no need to reveal how many of course).

Originally Posted by femdomdestiny (Post 22542419)

Measure most of us are using is conversion rate and how many visitors you need on average before getting a sale with a sponsor.

This way you can see what is converting better and where to point your traffic. You can also see what are best traffic sources. (paid campaigns, PPC, SEO, social networks...)Of course, never forget that sites can go out of the game, so diversification is crucial. Especially when it is not easy to replace all links and content in a short time period.

Originally Posted by Neighbor (Post 22542469)

In your comment, you say



So based on that quote, conversion rates never sway in either direction, it is what it is and can't be optimized? I find that to be incredibly short sighted imho...

Conversion rates are the 30000 ft view of a sales funnel, traffic/sales. The easiest metric to evaluate. There should be a funnel setup for any traffic coming to a site. You should WANT to know the metrics of someone who turned into a mailer signup, free trial, lead or a full sale from ANY marketing you are doing, paid, organic or otherwise. Then know if that converted into something else afterwards.

Does optimizing your traffic ever come into play? Aside from "this source is only converting at 1:10000 and this other one is converting 3:10000 so let's throw more to that one?" or is there deeper evaluation and optimization being tested such as various A/B testing of various landing pages, price points, geo-target, promotions, etc?

One thing I have seen since the wild wild west days in the early 2000s in this industry is the move to really understand marketing in the digital age by those who understood where the digital age was headed. Previously, money was made hand over fist throwing anything up and few cared about any sort of metrics aside from the above mentioned Conversion Rate (CR).

Now, since tube sites and the continuing consolidation in the industry, you see more companies adapting marketing methodologies and techniques in order to not only stay relevant, but also increase revenue overall.

You should understand to improve traffic quality, analytics are ABSOLUTELY what addresses this issue.

Originally Posted by GspotProductions (Post 22542040)

a paid signup, it could be classed as a trial, lucky for my business model, I send a private clip and message to all my paying fans every morning, this encourages trial to full pass, giving the full conversion :thumbsup

Originally Posted by danep (Post 22542385)

So the only action of value to your business is when someone spends money on your website? I'm not criticizing, I'm simply asking as a novice.

Originally Posted by Neighbor (Post 22542469)

In your comment, you say


So based on that quote, conversion rates never sway in either direction, it is what it is and can't be optimized? I find that to be incredibly short sighted imho...

Conversion rates are the 30000 ft view of a sales funnel, traffic/sales. The easiest metric to evaluate. There should be a funnel setup for any traffic coming to a site. You should WANT to know the metrics of someone who turned into a mailer signup, free trial, lead or a full sale from ANY marketing you are doing, paid, organic or otherwise. Then know if that converted into something else afterwards.

Does optimizing your traffic ever come into play? Aside from "this source is only converting at 1:10000 and this other one is converting 3:10000 so let's throw more to that one?" or is there deeper evaluation and optimization being tested such as various A/B testing of various landing pages, price points, geo-target, promotions, etc?

One thing I have seen since the wild wild west days in the early 2000s in this industry is the move to really understand marketing in the digital age by those who understood where the digital age was headed. Previously, money was made hand over fist throwing anything up and few cared about any sort of metrics aside from the above mentioned Conversion Rate (CR).

Now, since tube sites and the continuing consolidation in the industry, you see more companies adapting marketing methodologies and techniques in order to not only stay relevant, but also increase revenue overall.

You should understand to improve traffic quality, analytics are ABSOLUTELY what addresses this issue.

Originally Posted by femdomdestiny (Post 22542603)

I guess you were thinking that this is the good moment to be smart but you are completely missing the point, not knowing my business model. I can't blame you because I would have to expose crucial data to explain how to find and target top quality traffic but I won't do that, especially in a public place, so let it be as you say, I am short-sighted, dumb, relying on luck and circumstances.

Originally Posted by Neighbor (Post 22542668)

Let it be known this isn't a pissing match, just a discussion. No offense is meant in anything said, just trying to enrich lives with knowledge



Correct, I don't know your exact business model. By your signature and site links, I'd assume SEO is your main area of focus as a traffic source and I am quite versed in that discipline. You optimize pages, target keywords/phrases in attempts for organic results, sending the surfer to a blog page or paysite, as an affiliate, with the mindset of a conversion. Then refine based solely on CR. Am I close? :) or is my assumption making an ass out of me? :)

My point was, that in your statement, you stated "most of us", which I took as "anyone targeting traffic for conversions", when in fact you were speaking on your own behalf apparently. One focused on what seems to be search engine traffic...mostly. One source of traffic in the marketing realm, whether paid or organic. So by saying "most of us" do you mean you? or people who do what you are doing? Clarification perhaps would clear that up.... because I am of the understanding the majority who run these sites study, or have someone who analyzes the analytics deeper then just CR.

Anywho, even optimizing for search engine traffic, ppc or organic, there are other metrics to track that can only enhance your results and increase ROI. Perhaps a 30,000 ft view is acceptable to some, and by only focusing on CR, I believe that's what you get. It eliminates the further optimization of campaigns that can take non-performing resources and place them in an area that is performing better. Quality traffic needs refinement unless it's not the desire of the person obtaining it.

Again, not a pissing contest, and not trying to divulge any of your crucial data. If you wanna chat I'm always around for the most part.