In honor of Paul "Schrödinger" Markham -Content is King!
 

Content is King because if this industry was built entirely around the production and sale of the highest quality ethically produced content and we competed on who made the best content it would be beautiful.

When the focus is on traffic, views, clicks, ad serves, CPC, CPM and whatever the circle jerk of the month is it is ugly.

Beautiful trumps ugly.

Convince me I am wrong.

Paul might be in the hall, he might not be, but he should be.

Paul will be with you shortly to argue. Please stand by. :)

Content is king? More like, the platform is king.