Instagram’s recent Pornhub ban is the latest offensive in the platform’s all-out war against sex workers, who say their accounts are often targeted for deletion with very little explanation.
The social media platform deleted the streamer’s official account around Sept. 3, despite the fact that the profile did not feature any sexually explicit content that would have violated its terms of service. Instagram did not respond to questions about why it took down the profile, which had over 13 million followers at the time of its removal, according to Variety.
In a statement to The Daily Beast, Pornhub said its account has only been disabled temporarily due to Instagram’s “overly cautious censoring of the adult industry.” It added, “We look forward to our account being reactivated, as it always has.”
It was the first ban of this magnitude for the porn industry, but the issue of disappearing accounts is one that individual performers and OnlyFans models have grown accustomed to as sectors from technology to finance look to cut ties with sex work. In order to make money, performers have to promote their work, but they must also do so within the undefined parameters set by the world’s biggest social media company. Any slip-up, no matter how small or unintentional, could mean years of work and tens of thousands of dollars down the drain. Several performers tell The Daily Beast that they believe the process is automated, with no person on the other end to appeal to.
Nevvy Cakes, 21, has had at least five Instagram accounts deleted since January 2021. That month, the app took down her page for the first time. The independent performer, who also posts on the uncensored websites OnlyFans and LoyalFans, had close to 600,000 followers on Instagram. She says she’d spent over $100,000 in promotional posts on other profiles to bolster her follower count.
“When it got deleted, there was nothing on my page that was sexual,” she said. “I believe my income dropped by at least 30 percent. Thank god I went viral a couple times on Twitter so I made that money back.”
Instagram’s community guidelines explicitly ban nudity. But neither that, nor the platform’s terms of use, prevent someone from being a sex worker and promoting their work on their page. Sister company Facebook, on the other hand, says “suggestive elements” like “sexual emojis,” certain poses, or links to outside websites that feature porn may comprise a violation of its rules.
“Since the 2020 update, their terms of use are much stricter about what counts as suggestive content,” says Madita Oeming, an independent scholar from Germany who specializes in porn studies. “They phrased it so vaguely that they basically get to randomly decide what is okay and what isn’t. My content has been deleted multiple times since, even though I’m just an educator. I constantly need to censor myself in order to not be censored by them by writing s€x and p0rn in my posts, for example.”
Marcela Alonso says she’s steered clear of Instagram’s aggressive censorship by keeping her page “PG.”
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