Pricing versus distribution
 

Just been going through our sales and reviewing what we sell.

Our top selling 78 sets are all from Bargain Basement Content Store, where sets are priced $5 to $15

Then the 130th set on the list is the next full price set at $30. In fact of the top 210 sets only 4 sets are full price.

Everyone screams exclusive is the way to go, but when you look at these sales figures you kind of wonder if that is just not hot air. *That will get some reaction*

So the question is do we blow off selling sets at $30 to $50 for the few clients who are looking for "Semi Exclusivity" and just go for mass sales?

Who would buy from us and does not now, if we were $10 to $20 a set? Or we did "Special Offer Packages" of 10 sets for $100?

what the hell does the merits of exclusive have to do with higher priced non-exclusive sets? at least it's semi inventive spam i guess.

I would think that 99% of companies trading on exclusive shoot their own content as we do ourselves. We get through a lot of content and it would just be too difficult and just not cost effective to buy it all in. :2 cents:

Well I will try to explain, if exclusive was so hot it would follow that sites would also want sets that were sold 10 times and not sold 50 to 100 times. This has got to be reflected in the price.

However Cloud9content are giving it away left right and centre and swear they are doing more $$$$ by adopting this route.

We are making more money from sets at $10 than sets at $30.

So to make it more clear.

Do we turn ourselves from a "SAAB" dealership into a "FORD" dealership?

Do we lower our prices 50% to quadruple our sales. We can also shoot quicker, lowering the quality, to produce more sets.

If it makes you more money then why not?

i know what you meant - but raising the price of a set doesn't make it semi-exclusive... let alone have any bearing about the popularity of exclusive. contractually only allowing 2-5 people to use a set makes it semi-exclusive.. not webmaster voodoo trying to ascertain your product sales.. without you actually having a number of sets sold next to the set who's going to tell how few people have it - and how are they going to be able to rationalise that against an unknown number of webmasters out there?

How does people buying filler content for their sites have any relevance at all?

Sorry but raing the price of a set does make it semi exclusive, because simply less people buy.

This is what I'm pondering.

At the moment we are a middle priced content dealer. Selling sets 10 to 20 times.

To make more money do we turn into a Bargain content dealer selling at a third of the prices.

And to hell with the guys that do not want sets that are all over the net.

people buying cheap sets that have been sold 100 times are either after cheap filler or newbs needing start up content for avs and galleries. Of course there are fewer people in the industry buying expensive content. it's bottom heavy.. no relevance at all.. sure, use your stats to find your ideal profit margin.. don't use it for anything else. most exclusive content is taken by webmasters themselves.

no shit. given for the webmaster that figure is an UNQUANTIFIABLE NUMBER it has NO RELEVANCE TO THE DESIRABILITY OF EXCLUSIVE.

Charly, your definition of semi exclusive is wrong.

Semi exclusive is content that's only sold to 2 or 3 or 4 other webmasters before it's no longer sold. The people buying it are paying more because they know not every gallery maker out there will be buying the set and plastering it all over the place.

Semi exclusive is not overpaying for content and hoping no one else buys it.

Lets just be clearer on what we are saying what is semi exclusive

The top 78 selling sets have gone for 60 to 100 times and they are all over the place but at $10 a set who cares. And they just keep selling.

The average sales on the pricier sets is 10 at $35.

FATPad I hear what you are saying, maybe their is a case to sell a set at $200 3 times and then close all the sales on that set.

I know some Russian will shoot it cheaper, but can he shoot it as well and does it really matter?

More views please.

well for us all we sell is exclusive , i will never claim to be the best content maker , but i damn sure know we are not the worse ,
No dif then you charly your not the best there is always some one to take our place ,

i think as many have said lot of people get the cheap stuff for two reason , 1 filler and 2 newguys on the block
this is a mainly why i only sell EXCLUSIVE unlike what you have to pay the models yes i pay less and this is why i can all day long sell exclusive sets for 100 to 150 $usd and be very happy
i am not trying to get rich on any one otehr then to make a cash flow and have funn and be happy .

I think that you thinking that people think that with you oh that sets costs more so it is sim exclus well not true , you need to tell them and hope they will trust you and belive you that the set will only be sold a few times ,

I do know what kills alot of content makers and why they sell less then others is the fact they are not open to make all content , to many content makers think that is they are making gay or tranny content they must be gay or others wil think this of them , and that is just a bull shit thing to think

This is my :2 cents: :2 cents:

ahhhhhh. numbers overload.

you've thrown out a lot of numbers

selling 50-100 sets at 10$

or 10-20 times at $35

or selling 2-3 sets at $200

I don't think you should take anybody's advice based on the variability of these numbers. Only you know exactly what you did last month.

And obviously there are other things to consider bysides the gross revenue - such as the transaction costs, customer service, and marketing costs - when selling to 3 people instead of to 100 people.

Yes a lot of numbers BrettJ, we've been looking at them for hours now.

I understand what you are about other things besides the bottom line, but that is what pays the bills. At the moment I'm wodering whether we provide a service to those who want limited distribution at the expense of our income.

I think we will perhaps just expand the Bargain Basement side and do some "Weekly Specials"

Prostock
You keep shooting any niche you feel like, we will stick to teens. But thanks for your input.

fuck yeh - I suspect - you are doing really well with your bargain basement - and that even if you looked at the increased costs associated with the increased transactions - that you are gonna be ahead of the game going that route.

but if it's already basically 10-15$ a set - and you do a 10 for 100$ type - thing - you're going to clean up - with the people that already value minded - and now you gotta hooked up with a phatty discount - they won't be able to say no

So we have spent all morning going over the figures, the sales, the views, the money and come to this conclusion.

If it sells slow it goes into The Bargain Basement Content Store at $5 to $15.

Just put up another 35 sets there. *plugging*

If it sells reasonably well it stays in with the good stuff on our signature site.

Plus we will be doing special offers from time to time.

go charly, work it man!