How do you count delayed conversions/sales?
 

Not all sales are done immediately after surfer visit, sometime user decide to buy days later, sometime even weeks and months. Just noticed on one network, when such thing occur, if sale originated from earlier date, then they put in statistic that sale on original visit date, and not for today. But in my system i would always count it as today sale, regardless did visitor visited today or before. However, it seems there is one advantage of counting as original date sale - it gives you a better view of current day performance, since those delayed sales can create false view how current day is having good performance, while in reality it could be bad if most of sales originated from earlier days. Any thoughs about it?

I do reports on original click date (to gauge traffic quality / spend roi) and conversion/transaction dates (for accounting).

Both are important, but from a media buy standpoint the original click date matters more.

I have always called it a "Sales cycle" but I think that the correct term is "Attribution Modeling". Check this out: https://www.ruleranalytics.com/blog/...tion-software/

What are these things you call 'sales'?

:1orglaugh :thumbsup


Yes, what are they :1orglaugh


Centroprofits display sales on the date of purchase...


I prefer this personally or couldn´t keep up to date with where or what we have in profits, just our :2 cents: