Seeking Advice on eCPM Fluctuations with ExoClick
 

Hello,

I am currently seeking webmasters with experience with ExoClick. I am trying to understand how the eCPM calculation works, but unfortunately, their support has not been forthcoming with information.

Here are my recent statistics:

2024-04-10: 431k ads impressions for €51.95 revenue
...
2024-04-29: 436k ads impressions for €22.55 revenue

As you can see, the revenue from my sites has halved without any changes being made to the sites themselves. The traffic sources remain the same, and the traffic location is almost identical as well.

Have you experienced such irregularities in the CPM of your ads with ExoClick? At first glance, do these rates seem correct for a gay tube site? I am considering testing other ad networks, although from what I have read, ExoClick is still one of the highest paying networks.

Thank you very much for your help and for sharing your experience! 🙏🏼