Back in the industry - what changed in the last few years?
 

Hi guys!

I guess I'm back in the industry after quite some time! SO I was wondering how you guys see the industry has changed?

Back in the day it used to be "Content is king" but I see that this has changed and shifted to "Traffic is king"??

Media buying still seems to be big, but leads seem to be harder to generate without API integrations and cross selling?

Any other major shifts I'm missing?