Practical advice for stores / shopping carts?
 

Who here operates their own storefronts (adut or non)?

Do you have any ideas on how to encourage customers to complete the checkout process or, get them to add mmore items to the cart prior to checking out?

Also, have you found a way to successfully get the customer to return to an abandoned cart and make the purchase?

Any hints, tips or advice would be appreciated as we're about to start redoing around 15 of our stores to update them with cleaner layouts and figured while that was being done we could supe up the checkout process too :)

With several stores I've been able increase AOV (by getting them to add more to the cart) by having a visible progress indicator (such as $XX left for free shipping or free bonus) that updates live as they add to the cart.

Abandoned carts can be a goldmine all on their own when properly addressed as well, remember these people were much of the way to a purchase. The most basic is simply a reminder to them, but you can get more advanced as well.

random dot 58 on signal if you would like to discuss your specific sites.

Offer a discount but only with a deadline. 10% off today only. Include a countdown timer if you think it is appropriate and capture their email address .

Also Free same day shipping for orders over $xxx. Put it slightly over the cost of your most popular products so they get an extra item.

Same day shipping is not overnight. It means the product is prepared to ship and dropped off to fedex/ups that day. Explain that in text below an asterisk.

Offer a discount or free shipping if they order 2 of the same item if it is appropriate.

charge them a quarter to get a cart. they won't abandon it, ask Aldi.

content as well, nice ui nice content will help greatly. site has to look good, content has to be something they are curious about. that's how i get better conversions with min daily. Hope that helps out a tad