Blue Coat Systems Monitors Porn Surfers
 

NEW YORK (CNN/Money) - My bosses usually prefer it when I write about large brand name tech companies. So a story pitch about Blue Coat Systems, which has a market value of just over $400 million, would normally be met with bemused shrugs.

But if you put out a press release with the following headline: "Blue Coat Closes Back Door for Porn Opened by Google and Yahoo! Image Search", that gets even the most jaded editor's attention, regardless of how small the company is.

Blue Coat, formerly known as CacheFlow, was one of the hot tech IPOs of the late 90's, surging 427 percent on its first day of trading in 1999 before falling hard when the bubble burst.


But Blue Coat (BCSI: Research, Estimates) has survived and thrived by selling hardware that helps companies prevent employees from viewing inappropriate Web sites at work or using the corporate network to illegally download music or other copyrighted content. The company's motto is "Keep 'good' employees from doing 'bad' things on the Internet.

In the case of Blue Coat's new porn blocker, which it unveiled Tuesday, the company claims that it will go beyond merely filtering the addresses of known porn sites. It will also stop employees from using popular search engines to pull up indexed images of pornography.

"It's not enough to just enable an employee to not go to a URL with porn. You have to filter deeper at the search level," said Maria Lewis Kussmaul, director of research with America's Growth Capital.

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